Swiss Journal of Research in Business and Social Sciences

Celebrity Gossip

Sacheu Beauty Founder Sarah Cheung Shares New Products and Tips

Discover the revolutionary peel-off lip liner stain, which marked the beginning of the brand’s remarkable journey into the beauty industry. The inspiration for this innovative product struck Sarah when she shared a captivating video on TikTok, demonstrating her unique use of an eyebrow stain as a lip liner. This method proved to be significantly more durable than typical lip liners, appealing to many beauty enthusiasts looking for longevity.

Within just 24 hours, the video exploded in popularity, amassing nearly one million views, showcasing the power of social media in shaping beauty trends.

This experience highlights a core theme in Sarah’s creative journey: identifying common beauty challenges and developing effective solutions. She explains, “When customers began applying the lip liner stains to their cheeks, we realized the necessity for a long-lasting cheek stain and a long-lasting contour stain. Our commitment lies in addressing our customers’ needs, whether or not a product goes viral.”

Since our discussion with the founder, Sacheu Beauty has launched three exciting new offerings: liquid eyeshadow, eyeliner, and a brow and freckle stain, continually expanding their product line to meet evolving beauty demands.

And this is just the beginning; there are ambitious plans for future releases.

“Before this year wraps up, our customers will have the opportunity to complete a full makeup routine using only Sacheu products,” Sarah enthusiastically shared, hinting at the brand’s growth and innovation.

For now, you can explore all the TikTok</b-approved products from the brand below and experience the excitement for yourself. Trust me; you will not be disappointed with these trending beauty staples.

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Here you can find the original article; the photos and images used in our article also come from this source. We are not their authors; they have been used solely for informational purposes with proper attribution to their original source.

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Sarah Parker
Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.