Since taking the reins from Hedi Slimane in 2016, Anthony Vaccarello has continually revitalized the creative vision of Saint Laurent by enlisting an impressive lineup of renowned personalities for the brand’s advertising campaigns. Over recent years, iconic figures such as Catherine Deneuve, Charlotte Rampling, Jerry Hall, Diana Ross, and Gwyneth Paltrow have graced the campaigns, often returning to embody the essence of the brand. Notably, Kate Moss, a cherished favorite of Vaccarello, returns to represent Saint Laurent in the highly anticipated Fall 2025 campaign. The legendary British model is joined by Chloë Sevigny and fellow model Frankie Rayder, as they explore the vibrant streets of Los Angeles through the captivating lens of the “Velvet Heat” campaign, shot in various iconic locations, including the famous Room 49 at Chateau Marmont, by the acclaimed photographer Mert Alas.
Explore the Alluring Collaboration of Kate Moss & Chloë Sevigny in the Saint Laurent Fall 2025 Campaign
Engage with the Community: Read the Reactions of theFashionSpot’s Forum Members
“It’s like asking AI to generate a fashion campaign with ‘cool’ people and places. No further specification as to how any of it might be related,” critiqued forum member tigerrouge upon viewing the campaign. This highlights an ongoing conversation about the authenticity and creativity of high-fashion campaigns.
“Could’ve done much more with these two,” added Squizree, expressing a desire for greater innovation and originality in the collaboration between these celebrated figures.
“Both of these women have been rinsed, used, and repeated as ‘cool’ so much in their lifetime. It has become embarrassing,” voiced the opinion of forum member aa2005, reflecting a sentiment that some iconic models may be overexposed in contemporary campaigns.
DK92 wasn’t particularly impressed either. “Not that I’m bothered by the result, but at this point I at least wanted something new,” they sighed, indicating a yearning for fresh narratives in fashion advertising.
“It’s the ultimate designer-wannabe Anthony working with the ultimate fashion photographer-wannabe Mert. The result is the ultimate wannabe campaign that pays tribute/honors/copies/rip offs greater fashion imagery we’ve all seen a million times before. What did anyone expect from these two?” asked Phuel, critiquing the originality of the collaboration.
Discover more captivating visuals and insights from the Saint Laurent Fall 2025 advertising campaign, and actively participate in the ongoing discussion about its impact and reception. Join the conversation here.
