Since taking the helm as creative director for Saint Laurent in April 2016, Anthony Vaccarello has carefully curated a select group of photographers for the brand’s advertising campaigns. From the beginning, he has relied on the talents of renowned photographers such as David Sims, Juergen Teller, and Gray Sorrenti, keeping them on speed dial. For the much-anticipated Winter 2023 campaign, he enlisted the skills of Glen Luchford, and he has now brought him back for the Summer 2025 campaign. This time, the stunning models Ella McCutcheon, Anok Yai, Penelope Ternes, and Justino Gonzalez star in the campaign, showcasing their glamorous presence amidst an exquisite backdrop filled with rich and luxurious furnishings.

Experience the Glamour of Ella McCutcheon, Anok Yai & Penelope Ternes in the Saint Laurent Summer 2025 Campaign

Discover the Enthusiastic Reactions from theFashionSpot’s Forum Members

“The clothes photographed really well. This looks painterly without being a painting—can’t go wrong with Glen Luchford,” applauded forum member Melancholybaby, expressing appreciation for the artistic quality of the imagery.

“Wow, Glen really did this justice! Bravo!” echoed Faith Akiyama, highlighting the photographer’s ability to capture the essence of the collection.

“Oh, this looks fantastic,” heralded forum member lelaid, demonstrating their admiration for the overall aesthetic of the campaign.

Salvatore commented: “Oh hell yes! The collection was very repetitive, but this ad is selling it to me. Glen is becoming one of my most favorite photographers!” showcasing the campaign’s impact on their perception of the clothing line.

“It’s very beautiful. The Guy Bourdin thing was already done but the colors and the mood are great,” Lola701 approved, acknowledging the vibrant palette and atmosphere of the photos.

“Fashion is alive!” declared MaraPiovani, capturing the spirit of excitement surrounding the campaign.

“Those colors are so lush, vibrant, juicy, and downright gorgeous! The lighting is fantastic, and I love the shadows. The cast look so fierce and glamorous here, I’m loving it,” voiced vogue28, emphasizing the stunning visual details that elevate the campaign.

Explore more captivating visuals from the Saint Laurent Summer 2025 campaign and join the vibrant conversation surrounding it, here.