Scooter Braun expresses his enthusiasm for Justin Bieber‘s latest musical endeavor, emphasizing its significance and authenticity.

Just days after the iconic “Baby” artist reached a settlement to pay his former manager a substantial amount of $31.5 million due to show cancellations and unpaid commissions following the conclusion of their professional partnership in 2023, Braun publicly shared his insights regarding Justin’s new album, Swag. This album marks a pivotal moment in Bieber’s career, showcasing his artistic evolution and dedication to his craft.

On July 12, Scooter took to his Instagram Stories to declare, “This is, without a doubt, the most authentically Justin Bieber album to date. It’s beautiful, raw, and truly him. And that matters.” His admiration reflects not just a professional relationship but a personal connection to Bieber’s journey as an artist.

Scooter Braun, who famously discovered the Grammy award-winning artist in the late 2000s by discovering one of his performance videos on YouTube, has shifted away from managing artists, having also worked with notable figures like Taylor Swift, Ariana Grande, and Demi Lovato. Despite their professional separation, Braun remains committed to supporting Justin’s career and growth.

“I’ve had the privilege of witnessing his growth for almost two decades,” Braun expressed, highlighting the deep-rooted history between them. “Along every journey, there comes a time when an artist fully steps into their own—and that’s what he’s done here. He poured his soul into this project, and you can feel it in every single run.” This comment encapsulates the transformative journey that Justin has undertaken as a musician and the emotional depth of his new album.