In a recent press conference, Atlanta Falcons defensive coordinator Jeff Ulbrich took the opportunity to extend a heartfelt apology to Shedeur Sanders and his family. This follows a regrettable incident involving his 21-year-old son, Jax Ulbrich, who executed a prank call during the high-stakes atmosphere of the 2025 NFL Draft. Jeff Ulbrich acknowledged the seriousness of the situation and commended the Sanders family for their remarkable composure amidst the turmoil.

Jeff Ulbrich Offers Sincere Apology to Shedeur Sanders and His Family

On Wednesday, April 30, Ulbrich addressed the media in Georgia to clarify his stance regarding the unfolding controversy. During the press conference, he stated, “I publicly apologize to Shedeur and the Sanders family for what happened.” He further expressed his regret to Falcons owner Arthur Blank, general manager Terry Fontenot, and head coach Raheem Morris for their unintentional involvement in the situation. Ulbrich emphasized the importance of accountability and transparency within the organization.

“My actions by not protecting confidential data were inexcusable,” he admitted. “My son’s actions were absolutely inexcusable and for that we are both deeply sorry.”

Furthermore, Ulbrich elaborated on the NFL’s stringent measures against him for failing to safeguard confidential league information, an obligation he claims to take seriously. He stated that both he and his son are committed to demonstrating that they are “better than this.” In another portion of the event, Ulbrich made it a point to praise the Sanders family for their exceptional grace, noting how they responded with kindness when he personally apologized to Deion and Shedeur.

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Significant Fines Imposed on the Falcons and Jax Ulbrich for the Prank Call Incident

The NFL took the breach of confidentiality very seriously. On April 30, the league penalized the Atlanta Falcons with a hefty fine of $250,000, while Jeff Ulbrich faced a personal fine of $100,000 for “failing to prevent the disclosure of confidential information.” The Falcons organization accepted this disciplinary action and pledged to enhance their security measures moving forward. In a move towards reconciliation, the Ulbrich family has also committed to engaging in community service initiatives alongside the organization, as reported by Yahoo. Additionally, this incident has prompted the league to investigate other potential prank calls that occurred during the draft, leading to a broader inquiry into the matter. However, there have been no updates regarding the identification of any additional prank callers at this time.

Coach Prime Delivers an Inspiring Message Amidst the Turmoil

In the face of the controversy, the Sanders family continues to navigate their journey with faith and resilience. On April 30, Deion Sanders, affectionately known as Coach Prime, shared a heartfelt message on Instagram alongside a photo of himself with his sons, proudly donning their team gear. This moment transcended mere parental pride following the NFL draft; it was a powerful statement reflecting their unwavering belief that “we are protected by God.”

“Thank you to all for your support, love, words of encouragement, hate, disdain, envy, misunderstanding, judgment, lies & playing your role,” he expressed. “We wouldn’t be on the same path we’re on without all of you. God is good and good is GOD! We love him, serve him, and appreciate everything that comes with this journey. God bless EVERYONE! #CoachPrime.”

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