Investing in Welsh soccer clubs is no longer just a venture for Hollywood celebrities. Following the remarkable acquisition of Wrexham AFC by Ryan Reynolds and Rob McElhenney, who elevated the struggling club from the depths of the National League to achieve an impressive three consecutive promotions within the English Football League, Snoop Dogg is now entering the exciting scene. His participation reflects a growing trend where prominent figures recognize the potential of investing in football clubs outside the mainstream spotlight.
The iconic rapper, who is well-known for his advocacy in American football through the Snoop Youth Football League, has recently joined forces as a co-owner and investor in another Welsh soccer club, Swansea City A.F.C. This club, once a prestigious member of the Premier League, now competes in the second tier of English football. The announcement was made on Thursday, July 18, via an engaging Instagram post, which proclaimed, “Swansea City is thrilled to welcome global rap superstar and multi-platinum artist @snoopdogg as our latest high-profile co-owner and investor.”
To further celebrate this exciting partnership, the club shared a promotional video showcasing a talented graffiti artist creating a mural that announces Snoop’s involvement, complete with his voiceover. In the video, Snoop reflects, “For many years I’ve been associated with soccer,” while images of him wearing various soccer jerseys (referred to as “kits” in the UK) flash across the screen, demonstrating his long-standing connection to the sport.
“I’ve donned many kits throughout my life, but now I’m searching for a kit that truly fits. The kit with the hit,” he continues. “You know what I mean. One team. The underdogs. [A] A team that resonates with me and feels like home. I’m talking about Swansea City. Absolutely! I’m not just a player; I’m an owner. Swansea City, we’re coming to a neighborhood near you. Big Snoop Dogg, Swansea City, let’s go!” The video concludes with a striking view of the mural depicting Snoop proudly wearing the Swansea jersey.
As of the latest updates, the club has yet to disclose the specifics regarding the amount of Snoop’s investment or the extent of his ownership stake within the club. This lack of information adds an air of mystery and excitement to this new chapter for Swansea City.
In an official statement released on the team’s website, they noted, “[Snoop] has always had a profound passion for sport, particularly football. At one point, he served as a brand ambassador for the FIFA video game series and has been spotted wearing numerous team jerseys throughout his career. We believe that his global influence and love for football will significantly aid in extending the reach of Swansea City and enhancing our commercial success, ultimately supporting our aspirations as a club.”
The club also highlighted the official mural, skillfully painted by Hasan “HASS” Kamil, which was unveiled in the West Stand of their home stadium, serving as a vibrant tribute to Snoop’s new role.
In a heartfelt statement, Snoop, age 53, expressed, “My passion for football is widely recognized, but it holds a special meaning for me to step into club ownership with Swansea City. The rich history of the club and the surrounding community truly resonated with me. This is a proud, working-class city and club, an underdog that fights back, just like I do. I am honored to be a part of Swansea City. I will do everything within my power to support the club, and I eagerly anticipate getting to know all my fans.”
<Swansea City’s chief executive, Tom Gorringe, remarked, “We are incredibly excited to officially welcome Snoop Dogg as a co-owner and investor in Swansea City. His enthusiasm and love for football are well documented, and he has frequently expressed his desire to engage more deeply in the sport. We are thrilled that he sees joining Swansea City as the perfect opportunity to fulfill that ambition. Snoop Dogg is passionate about this initiative and is eager to help elevate the club’s profile to an even broader audience.”
The ownership group of the team also shared their excitement, stating, “To borrow a phrase from Snoop’s legendary discography, this announcement marks the next episode for Swansea City as we strive to create new opportunities to enhance the club’s reach and visibility. Snoop Dogg’s immense global fanbase and audience will undeniably assist us in achieving this goal, and he has consistently conveyed his enthusiasm about joining our club throughout this process.”
Last weekend, Snoop played a pivotal role in unveiling the design for the club’s 2025-2026 home kit in a fun video where he exclaimed, “See that? That’s official. Official like a referee with a whistle, baby. We’re coming to get it,” while showcasing the stylish white shirt featuring “Dogg” embroidered on the back.
Don’t miss Swansea City’s official announcement below.
