As one of Hollywood’s most recognizable figures, Sydney Sweeney has consistently ascended through the ranks of the entertainment industry. Transitioning from acting to producing, the Echo Valley star has now become a prominent face in numerous brand campaigns, including a humorous Dr. Squatch bathwater soap advertisement. However, her latest collaboration with American Eagle has ignited significant controversy. Critics on social media have voiced their discontent regarding the denim brand’s messaging in Sydney’s advertisement; but what are the specific reasons behind this backlash?
In the following sections, Hollywood Life delves into the various criticisms directed at the American Eagle advertisement starring Sydney, shedding light on the social media discourse that has unfolded.
Discover the Key Elements of the Sydney Sweeney American Eagle Jeans Commercial
Sydney is featured in a series of engaging clips for American Eagle, with the central message of the campaign encapsulated in the catchy phrase: “Sydney Sweeney has great jeans.” In one memorable video released earlier this month, Sydney enters what appears to be an AE audition room, humorously introducing herself as a “local hire.” This playful approach aims to connect with audiences while promoting the brand’s denim products.
“Hi, I’m Sydney Sweeney, and I’m from Spokane, Washington,” the Euphoria actress declares in the clip, humorously stating her availability as a “local hire.” This lighthearted introduction serves to humanize the brand while showcasing Sydney’s down-to-earth persona, making her relatable to viewers.
In subsequent clips, the brand consistently reiterates its catchy slogan, “Sydney Sweeney has great jeans,” reinforcing the campaign’s focus on the denim line and Sydney’s connection to the product.
Understanding the Reasons Behind the Backlash of the Sydney Sweeney American Eagle Advertisement
The advertisement has come under scrutiny from social media users for multiple reasons. One of the primary criticisms revolves around the apparent interchangeable use of the word “jeans” for “genes,” which some interpret as implying that the Immaculate actress “has great genes.” This phrasing has sparked allegations of racial undertones, especially as Sydney is a white actress, leading to discussions about representation and sensitivity in advertising.
Moreover, many critics argue that the ad seems to cater to the male gaze, despite the fact that the promoted jeans are intended for women. This perceived disconnect has raised questions about the brand’s understanding of its target audience and the message it wishes to convey.
Additionally, some individuals have expressed their frustration regarding Sydney’s attendance at the extravagant wedding of Jeff Bezos and Lauren Sanchez in Italy, interpreting her participation as an endorsement of wealth and privilege, which further complicates her image in the context of the ad.
@americaneagle Master of tension. And engines. Grab Syd’s jeans before they’re gone.
♬ original sound – American Eagle
Analyzing Social Media Reactions to the Sydney Sweeney American Eagle Campaign
A multitude of Instagram users have inundated the comments sections of AE’s videos in recent days, articulating their opinions. One user commented, “This is what occurs when you have no people of color in a room [sic]. Especially in a climate like this. This ad campaign became so entangled in this ‘clever’ wordplay that those involved overlooked what would be blatantly obvious to anyone not White [sic]. I’d expect this from Abercrombie… but not y’all.”
“Awesome! More over-sexualization! Really classy American Eagle!” another user wrote sarcastically. Furthermore, a separate commenter remarked, “It’s giving subtle 1930s Germany,” highlighting the extreme reactions the ad has provoked.
@americaneagle Sydney in her sensory era. Crisp denim, subtle sound, serious style.
♬ original sound – American Eagle
Current Status: Has American Eagle Addressed the Criticism?
As of the time of publication, American Eagle has not issued any statements in response to the ongoing backlash regarding their advertisement featuring Sydney Sweeney. The silence from the brand raises questions about their awareness of the criticisms and their strategy in navigating public relations in light of this controversy.
