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Swiss Journal of Research in Business and Social Sciences

Music

Spotify Cancels Events for Grammy Week, Including Best New Artist Party

Spotify has made the significant decision to cancel all of its Grammy Week events, which traditionally include the much-anticipated Best New Artist and Songwriter of the Year parties. This decision comes as a response to the devastating impact of the recent L.A. wildfires, which have heavily affected the community and environment. The cancellation reflects a commitment to prioritizing the safety and well-being of individuals and families impacted by this crisis.

In a blog post released on Thursday (Jan. 16), Joe Hadley, Spotify?s global head of music partnerships & audience, announced that the funds originally allocated for these canceled events will now be redirected to support local fans and various charitable organizations. This strategic shift aims to provide much-needed assistance to those affected by the wildfires, demonstrating Spotify’s dedication to the community during this challenging time.

Hadley emphasized the importance of acknowledging the broader impact of these disasters on the production industry. He stated, ?We are ensuring our vendors are compensated despite this shift.? This commitment showcases Spotify?s responsible approach to its business relationships, ensuring that while the events may be canceled, the livelihoods of those involved in the music production industry are still supported. The company remains steadfast in its dedication to emerging artists, even in these unprecedented circumstances.

Spotify?s charitable initiatives include substantial donations to MusiCares and participation in FIREAID, a benefit concert scheduled for January 30 at the Intuit Dome. The proceeds from this concert will be used for critical efforts, including rebuilding L.A. infrastructure, supporting displaced families, and advancing fire prevention technologies and strategies. In addition, Spotify is collaborating with GoFundMe to highlight fundraisers that aim to assist members of the artist and music community who have been adversely affected by the fires.

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Furthermore, Spotify is committed to raising awareness of these vital causes by providing dedicated on-platform promotion and offering pro bono ad inventory. This initiative will drive awareness of relief efforts and support for artists and creators by providing them with necessary studio time at Spotify?s headquarters located in the vibrant Arts District of Los Angeles. This multifaceted approach reflects Spotify’s unwavering commitment to the music community and its resilience amid adversity.

?The summation of these efforts means we are committing a combined total of $5 million,? Hadley expressed, underscoring the substantial financial commitment Spotify is making towards relief and recovery efforts. This investment not only aims to aid those affected but also reinforces the company’s role as a supportive partner in the music industry.

This announcement from Spotify follows similar cancellation notices from all three major labels and various organizations in light of the catastrophic wildfires, which have displaced tens of thousands of residents and tragically resulted in at least 25 fatalities. In response, remaining Grammy Week events, such as Clive Davis? annual gala, have been restructured into fundraisers aimed at assisting wildfire victims. Despite these challenges, the Grammy Awards are still scheduled to proceed on February 2.

You can read Hadley?s letter in full below.

The devastation of the past week is hard to put into words. I?ve lived in Southern California for 20 years, and my heart aches for our community. Los Angeles is home to hundreds of Spotify employees, millions of music fans, and countless individuals whose lives have been upended by this unprecedented crisis.

We?ve spent the last few days considering how to best show up for LA, the music industry, and the creative community. Ultimately, we?ve decided that the most impactful approach is canceling all our Grammy Week events, including our annual Best New Artist party, and redirecting funds to support efforts to reach local fans and charitable organizations. It?s also important to remember the effect this has on the production industry, so we are ensuring our vendors are compensated despite this shift. While this year will look and feel different, our commitment to emerging artists is unwavering.

These efforts include Spotify-funded donations to MusiCares, an organization that provides a safety net of critical assistance in times of need, and FireAid, a benefit concert on January 30 with proceeds centered on rebuilding infrastructure, supporting displaced families, and advancing fire prevention technologies. We?re also joining forces with GoFundMe to support and spotlight fundraisers dedicated to helping members of the artist and music community who?ve been affected by the fires. In addition to these donations, we?re dedicating on-platform promotion and offering pro bono ad inventory to drive awareness of causes supporting the relief and artist and creator support via studio time at our LA office in the Arts District. The summation of these efforts means we are committing a combined total of $5 million.

Thanks to all of our partners for your patience as we decided how best to support. We?ve got each other?s backs here in L.A. ? let?s keep showing up for each other.

Joe

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Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.