Swiss Journal of Research in Business and Social Sciences

Celebrity Gossip

Sprinter Brand by Kylie Jenner Shifts Focus to Health Products


Kylie Jenner’s Sprinter Brand
Is Sprinter Shifting Towards Healthier Options?

Published
March 5, 2026
2:30 AM PST

kylie jenner sprinter vodka soda main getty

Kylie Jenner might be staging an intervention for her brand Sprinter … because it seems she’s trading vodka seltzers for nutritional shakes in the company’s portfolio.

Here’s the deal … after fans began to speculate Jenner was breaking up with the brand — which launched almost exactly 2 years ago — the mogul came out and posted the brand’s logo onto her Instagram story, writing, “We’ve been working honey.” The company then scrubbed their social media.

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Kylie doubled down on the mystery by dropping a video of her hand pouring a powdered substance into a water bottle and tagging Sprinter’s account.

While Kylie hasn’t officially said what she’s doing with the brand … we did some snooping and found the company has filed for a ton of trademarks in the last few weeks.

These trademarks cover numerous products including dietary and nutritional supplements, supplement shakes, supplement energy bars, vitamins … and several different kinds of powders for making energy drinks, sports beverages, non-alcoholic cocktail mixes.

kylie jenner insta 2

Kylie’s obviously super health-conscious … so, it’s not surprising to see her take Sprinter away from the oversaturated market of vodka seltzers.

No word yet on when she might share the full details of her plan with the rest of the world … but, we know the news will surely get hearts racing faster than a 100-meter dash!

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Sarah Parker
Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.