The iconic track “We Built This City” by Starship, which its own vocalist Grace Slick famously labeled as “the worst song ever,” has found an unexpected new life as the catchy backdrop for a toilet paper commercial. This transformation highlights the song’s enduring presence in popular culture, albeit in a rather ironic fashion.

The highly upbeat and keyboard-driven “We Built This City” dominated the charts in 1985. However, it was met with immediate backlash from dedicated fans who were disillusioned by its polished, corporate rock sound. This sentiment was particularly strong given that Starship‘s lineage can be traced back to the counter-culture legends Jefferson Airplane via Slick and Jefferson Starship. It often appears on lists recognizing the worst songs throughout music history, a testament to its polarizing nature.

Now, reimagined as “We Quilt This City,” the song is being creatively used to market Quilted Northern toilet paper. The commercial showcased below features three women transforming a mundane supermarket into a vibrant, colorful ’80s dance club, all while inviting viewers to elevate their toilet paper experience: “So cushy and so plushy / Just give it a try / Feeling is believing / We quilt this city with a comfy roll.”

Explore Further: A Deep Dive into Starship’s “We Built This City”

In a candid 2012 interview, Slick revealed her longstanding disdain for “We Built This City.” She agreed to perform the song, however, as a way to reconcile her past behavior as a band member. “I was such an asshole for a while, and I was trying to make amends by being sober, which I maintained throughout the ’80s—a strange decade to be sober in,” she shared with Vanity Fair. “So, in an effort to be a better bandmate, we decided to sing this song, ‘We Built This City on Rock & Roll.’ Oh, you’re shitting me, that’s the worst song ever.”

Check out the “We Quilt This City” Commercial Inspired by Starship