The captivating advertising campaigns from Swarovski have consistently captured our attention, especially since Giovanna Battaglia Engelbert made the astute decision to collaborate with renowned photographer Steven Meisel. Since taking on the role of global creative director in 2020, Battaglia Engelbert has brought a unique flair to the brand. Additionally, her admiration for Ariana Grande has resulted in an exciting partnership. The talented American singer, songwriter, and Academy Award-nominated actress became a prominent global ambassador for the prestigious Austrian jewelry brand in June 2024. She now shines in her third consecutive campaign, showcasing the Swarovski Millenia collection for the Spring/Summer 2025 season. In a series of stunning portrait photographs, Grande exudes a mesmerizing blend of 1960s glamour, adorned with a variety of exquisite pieces from the collection.
Experience the Alluring Swarovski Spring/Summer 2025 Campaign Featuring Ariana Grande
Discover the Exciting Reactions from theFashionSpot’s Forum Members
“Ariana is the Alicia Vikander of singers. From Craig McDean to Annie Leibovitz, no one can make her look good. Not even the extreme M&M edit that has made even Selena Gomez acceptable. PS: What horrible tattoos!” exclaimed DK92 upon first glance at the campaign.
“Choosing someone with such graphic hand tattoos to model for a jewelry brand is a choice I just don’t understand,” expressed rivegaucheface, sharing a contrasting view.
“All those hand tattoos draw all the focus,” criticized tomtakesphotos, emphasizing how the tattoos might detract from the jewelry.
“I prefer the Swarovski campaigns by Meisel. All the jewelry and tattoos in these photographs are way too much,” commented MModa, indicating a preference for a different style.
Valentine27 shared: “I like Swarovski, but having Ariana Grande advertise for the brand is a bad choice. I just don’t think she resonates with the targeted audience.”
Yet, not everyone shared this sentiment. “Quite frankly, I’ve never seen a bad campaign of Ariana Grande for Swarovski. It’s all very glam. Very 1960s, and very much in the style of Richard Avedon/Steven Meisel that I cannot help but love each and every shot!” voiced vogue28, highlighting the campaign’s nostalgic aesthetic.
Explore more of Ariana Grande for the Swarovski Spring/Summer 2025 campaign and engage in the ongoing discussion here.
