Swiss Journal of Research in Business and Social Sciences

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The Future of Kiss Unveiled in Las Vegas


Manager Doc McGhee offered Kiss fans in Las Vegas a sneak peek at three major projects the band is planning to release in the near future.

During the “Future of Kiss” panel at Kiss Kruise: Land-Locked in Las Vegas, McGhee was joined by Johan Lagerlöf from Pophouse, the company that acquired Kiss’ catalog and image rights for a reported $300 million in 2024.

Lagerlöf recalled the significant question the band posed to him before signing the deal: “Can you make us immortal?”

With assistance from other panelists, he and McGhee then updated fans on the three key projects currently underway to help the group take the next steps toward that goal.

The Kiss Avatars Look Much Better Now

First up was Thierry Coup, the creative director for the band’s upcoming avatar show, who reminded fans once again that the preview shown during the band’s last concert was merely a work in progress.

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Coup stated that he and his team are currently “in the middle of developing the real avatars, which will take about two years.” He showcased updated concept art, challenging fans to distinguish between a photograph and an identical avatar version of Paul Stanley, and then displayed some stunning stage set designs. (Attendees were asked not to share photos of these images.)

The Kiss Movie is Still Searching for its Lead Actors

Director McG and producer Mark Canton, who are working on the band’s long-awaited big screen biopic, were also present to discuss their progress.

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“Kiss is the most exciting band in rock and roll history. We owe the [Kiss] army the most exciting movie in history,” McG declared. “More than any other band in the history of rock and roll, there is rock and roll before Kiss and then there is rock and roll after Kiss.”

McG mentioned they are still in the process of casting, attempting to find actors who can replicate the intensity of the band’s onstage performances. No additional information about production schedule or release date was provided.

After Two Years of Work, Kiss’ New Documentary is Nearly Ready

A documentary about the band’s five-year-long End of the Road world tour seems likely to be the first of the major projects to be released. After a trailer was unveiled at the panel, McGhee stated that the aim was to remove the larger-than-life “WWE element” from the band in favor of a fly-on-the-wall approach that reveals their true personalities.

McGhee noted that after five years of filming, they have spent the last two years editing “thousands of hours” of footage. “You’ll see a whole different side of Kiss,” he promised while describing the documentary, biopic, and avatar show as a three-part plan to help the band continue reaching new generations of fans.

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You wanted the best, you get the best.. and the rest.

Gallery Credit: Matthew Wilkening



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Here you can find the original article; the photos and images used in our article also come from this source. We are not their authors; they have been used solely for informational purposes with proper attribution to their original source.

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Sarah Parker
Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.