Eli Roth, a prominent figure in the horror genre, is offering an unprecedented opportunity for fans to become stakeholders in the next major horror franchise through his innovative media venture, The Horror Section. This initiative aims to not only create films but also to build a community around the horror experience, allowing enthusiasts to engage with the content on a deeper level.

The horror genre has historically generated hundreds of millions, if not billions, of dollars for studios, thanks to iconic characters like Jason Voorhees, Freddy Krueger, and Ghostface. Imagine having the ability to own a piece of that legacy! According to The Hollywood Reporter (THR), Eli Roth is making that dream a reality with his new venture, offering fans a unique chance to invest in a potential new horror empire.
Roth’s venture, The Horror Section, is set to produce a diverse array of horror-related content, including movies, TV shows, video games, podcasts, and much more. This exciting initiative not only allows fans to invest but offers up to a 10 percent stake in the company. Investors will have the opportunity to share in potential profits and even gain ownership of beloved horror characters and franchises. Additional perks include exclusive first looks at upcoming projects and the unique opportunity to be “killed” on camera in one of the films. Together with Media Capital Technologies and the investment platform Republic, The Horror Section is opening its doors to accredited and non-accredited investors globally, with the official launch set for March 21st.
“I’ve successfully navigated this territory before, and everything I’ve done has generated substantial profits for many people,” Roth shared with THR. “Now, it’s time to consolidate all my efforts under one banner, building a brand that truly embodies the raw, edgy horror that I am passionate about, which resonates deeply with the fans.“
Roth cited the upcoming film Thanksgiving as an example of the kind of projects The Horror Section aims to produce, emphasizing that it will be “the mildest film I plan to create for this new company” and hinted that “everything else will push the boundaries even further.“ This approach promises to cater to the cravings of horror enthusiasts looking for thrilling and unfiltered cinematic experiences.
The extraordinary success of the Terrifier franchise, particularly its third installment, has demonstrated to Roth that it is possible to achieve mainstream success with truly unrated horror films. “What Terrifier 3 proved is that unrated horror can achieve mainstream theatrical status in ways we haven’t seen before, Roth explained. “I’ve faced pushback on various projects – suggestions to tone things down, as audiences wouldn’t accept certain elements. Terrifier shattered those preconceptions.” The Horror Section has partnered with Iconic Events, the distribution company behind Terrifier 3, to ensure their films receive the theatrical attention they deserve.
The potential for The Horror Section is incredibly exciting. Horror fans are notoriously passionate, and by allowing them to invest financially, Roth may cultivate a dedicated army of supporters eager to promote the projects. Could this venture lead to the emergence of the next iconic horror figure like Leatherface or Art the Clown? Only time will reveal the outcome, but we wish Eli Roth and his team the utmost success in this thrilling endeavor!