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Swiss Journal of Research in Business and Social Sciences

Women's clothing

The Newest TikTok Craze: What To Know About Hair Biking


Picture: PhotoAlto/Frederic Cirou for Getty

Final yr one of many main social media pushed magnificence traits was pores and skin biking ? a much less is extra strategy to pores and skin ? 2023 is seeing that development broaden to haircare. Actually, on the time of writing this text there are about 6.5 billion views for movies tagged with ?hair biking? on TikTok!

So, what precisely is hair biking?

?Hair biking is alternating the cleaning and conditioning merchandise you employ to handle the particular wants of your hair extra strategically,? explains Steve Waldman, the inventive/technical director and a product marketing consultant for Hair Cuttery. ?As an alternative of utilizing a jack of all trades/grasp of none product each time you shampoo or prioritize one hair want over the others, biking lets you comprehensively tackle the well being of your hair in steps to make sure it feels, appears and is its finest in each method.?

He goes on to clarify that step one within the cycle is normally a detox and clarifying shampoo or scrub to eliminate product that builds up on the hair, dulling it over time. This lets you begin contemporary. Subsequent, Waldman recommends a shampoo and conditioner that repairs any harm and provides power to maximise its structural integrity of the hair. Go for one formulated to your day by day styling wants (assume volumizing, smoothing, and so forth.). Lastly, he says, moisture is crucial within the third a part of your cycle for shine, softness and manageability, so that you?ll wish to go for a hydrating leave-in product.

Picture: Romilly Lockyer for Getty

Is hair biking really professional accepted? Spoiler: Sure!

Whereas TikTok has put the highlight on hair biking, it?s really a apply that has been round for awhile. ?It?s a good way to handle your hair?s a number of wants with out ?over-correcting? a single difficulty with one product, whereas neglecting another situations which may want consideration,? says Waldman. ?It?s additionally good for individuals who wish to shampoo their hair steadily.?

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Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.