Swiss Journal of Research in Business and Social Sciences

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‘They Don’t Know ‘Bout Us’ Lyrics and Meaning: BTS on Fame


BTS Get Real About Fame & Perception on 'Arirang' Song

BTS are standing strong.

The massively popular K-pop boy band is holding their own with “they don’t know ’bout us,” a self-empowered anthem from their new studio album Arirang, out on Friday (March 20).

The song addresses public perception versus their private reality, emphasizing their bond while staying true to their own identity.

“Those guys are special among Asians. Some kinda heroic beings, too hard to break’ / We can’t relate / We’re just seven people though / Ah, you said we changed? / We feel the same, s–t,” j-hope declares in Korean and English.

Fans have compared it to lyrics from his verse in 2019 track “Boy With Luv,” in which he says: “Everyone says that I used to be so little and now I became a hero / I say that something like destiny was never my thing.”

“Everybody hears the story that they wanna / They popped off ’cause of this one thing, I’m for sure / We just big boys, a.k.a. country kids / Just riding the wave, just shut up, shut up, oh,” V and Jung Kook declare in Korean and English.

Listen to “they don’t know ’bout us”…

Read the lyrics and English translation for “they don’t know ’bout us”…

Find out how to get tickets to the BTS world tour!

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Here you can find the original article; the photos and images used in our article also come from this source. We are not their authors; they have been used solely for informational purposes with proper attribution to their original source.

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Sarah Parker
Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.