Swiss Journal of Research in Business and Social Sciences

Music

TikTok Awards 2025: Breakthrough Winner Alex Warren Announced


Alex Warren was crowned Breakthrough of the Year at the inaugural TikTok Awards, presented at the Hollywood Palladium in Los Angeles on Thursday (Dec. 18). The “Ordinary” hitmaker proved not so ordinary, coming out on top in a stacked category that also included KATSEYE, Laufey, Ravyn Lenae, and sombr.

This is Warren’s second new artist win. He won Best New Artist at the MTV Video Music Awards on Sept. 7. He’s also nominated for Best New Artist at the upcoming Grammy Awards, where he is again squaring off against KATSEYE and sombr, as well as Olivia Dean, The Marías, Addison Rae, Leon Thomas, and Lola Young. The winner will be crowned on Feb. 1.

In other categories at the TikTok Awards, Paris Hilton was named Muse of the Year, while LawbyMike won the I Was Today Years Old Award.

The show streamed on @TikTok and on Tubi, the official streaming partner of the TikTok Awards 2025. The ceremony will also be available on demand the next day on Tubi.

Here are the nominees in key categories at the first TikTok Awards, with winners marked.

Creator of the Year

Video of the Year

Rising Star of the Year

Breakthrough Artist of the Year

Storyteller of the Year 

TikTok for Good Award

My Show is On Award [Film & TV]

MVP of the Year [Sports]

Okay Slay Award [Fashion/Beauty]

Immediately Added To Cart Award

CapCut Creator of the Year 

TikTok Live Creator of the Year 

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Sarah Parker
Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.