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For its Fall/Winter 2025 launch, Timberland taps legendary director Spike Lee, alongside British rapper Skepta and actress Kiko Mizuhara for the brand’s “Advice of an Icon” global campaign.
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Together, the trio of creatives share their advice and wisdom on staying true to their artistry and an unrelenting dedication to their craft. The campaign hopes to push creative boundaries that feel timeless and resilient – all traits that are synonymous with the footwear brand’s iconic wheat color boot that has transcended generations and has become a beloved fashion symbol of New York City and hip-hop culture.
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“You have to have a work ethic,” Lee said in a motivational statement about the campaign. “You got to put the work in. You can’t cheat that; if you’re cheating, you’re cheating yourself.”
Shot by Gabriel Moses, the campaign celebrates all three artists with eye-catching, emotive imagery and richly saturated color palettes. Each frame delivers a sense of depth, narrative and mood that is unmistakably his own.
“As we head into FW25, Timberland continues to lean into its legacy while pushing culture forward,” says Maisie Willoughby, Chief Marketing Officer for Timberland in a statement. “The Advice of an Icon campaign is a bold tribute to unapologetic self-expression and timeless craft. At its core is the Original Yellow Boot, a global icon that has shaped style, work, and street culture for over 50 years. This campaign honors where we’ve been and signals where we’re going as we continue to explore and redefine what it means to be truly iconic.”
Celebrate Timberland’s staple legacy and shop the most popular boots from the ‘Advice of an Icon’ campaign below.
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“Work ethic is essential,” Lee emphasized in his motivational statement regarding the campaign. “Hard work is non-negotiable; cheating only harms yourself.”
Captured by Gabriel Moses, the campaign showcases all three artists through striking imagery and vibrant color palettes. Each shot conveys depth and emotion that distinctly reflects his style.
“As we approach FW25, Timberland remains committed to its legacy while advancing culture,” states Maisie Willoughby, Chief Marketing Officer for Timberland. “The Advice of an Icon campaign pays homage to bold self-expression and enduring craftsmanship. Central to this effort is the Original Yellow Boot—a global icon shaping style and street culture for over five decades—celebrating our past while paving the way forward in defining true iconic status.”
Join in celebrating Timberland’s enduring legacy by exploring the most sought-after boots from the ‘Advice of an Icon’ campaign below.
