Swiss Journal of Research in Business and Social Sciences

Women's clothing

Toned Abs of Amelia Gray Stand Out in Campaign Photos


The toned abs of Amelia Gray lead a new Frame campaign, spotlighting the model’s sculpted midriff in minimalist styling. Frame captions it as a limited-edition capsule by Amelia Gray and Frame. Credits list photographer Chris Colls and stylist Mel Ottenberg, shot against clean, diffused light.

Amelia Gray’s Abs Are So Sculpted in New Campaign Photos for Frame

Take a look at Amelia Gray’s defined V-shaped core aesthetics:

The model’s outfit pairs a tiny white bandeau with a tawny faux-fur coat. Low-slung, wide-leg dark jeans sit at Gray’s hip, puddling softly at the floor. She’s barefoot, hair pin-straight, and jewelry minimal to keep focus on line and texture. The studio set is bare: sand-tone floor, plastic sheeting, and a floating FRAME wordmark.

The post, which landed on the brand’s Instagram two days ago, announced the collaboration.
These Amelia Gray-toned abs photos underline the campaign’s mood: pared-back, plush, and confidently casual.

Fans approved fast; one fan remarked, “Iconic,” another said, “Unreal,” and a user wrote, “Gorgieeee.” The capsule combines cozy faux fur, slouchy denim, and compact tops in limited-edition pieces.

Originally reported by Santanu Das for RealityTea.

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Here you can find the original article; the photos and images used in our article also come from this source. We are not their authors; they have been used solely for informational purposes with proper attribution to their original source.

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Sarah Parker
Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.