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The top content creators and influencers of the year have been unveiled!
Forbes has compiled a list of those who have made notable strides in the creator community, including YouTube and TikTok stars, as well as those who stream on Twitch.
The leading creators are also among the wealthiest across social media platforms, earning millions of dollars annually!
“Next year, it’s expected that influencer marketing will expand to $50 billion,” said Ryan Detert, founder and CEO of the creator marketing firm Influential, which partnered with Forbes on their list. “The dollars are going into the hands of creators who are now the new media channels.”
Some creators have even leveraged their social media presence to break into mainstream entertainment, resulting in sold-out comedy tours, movies, and music!
To compile the list of top content creators, Forbes “crunched data on the estimated gross earnings, follower counts, engagement rates, and entrepreneurial activities of thousands of internet personalities with the help of the creator marketing firm Influential.”
Click inside to find out who the top 20 content creators of 2025 are…
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