The moment has arrived, fashion lovers. Torrid Casting Call 2025 is officially live, and this year’s search is bigger, bolder, and more empowering than ever. If you’ve ever dreamed of seeing yourself in a Torrid campaign, this is your chance to strut into the spotlight.

For those new to the buzz, the Torrid Casting Call isn’t just another model search. It’s a movement. It’s the platform that’s been putting curvy women sizes 10-30 front and center, celebrating self-expression, individuality, and all the beauty that mainstream fashion once tried to ignore. Every year, thousands of women from across the U.S. and Canada step up, share their stories, and remind the world that style has no size limit.

Last year, more than 11,000 women threw their names into the ring, and from that incredible turnout came Essence Sugar, a 29-year-old mechanical engineer from Jacksonville, Florida. Overnight, her life shifted from spreadsheets to spotlights when she was crowned the 2024 winner. Today, she’s fronting Torrid campaigns and inspiring others to take their shot. Proof that yes, dreams do come true.

So, what’s in store for 2025? Plenty. Applications open online at Torrid.com/CastingCall2025. To enter, you’ll need to submit a few photos and a short video telling Torrid why you should be the next face of the brand. From there, 30 finalists will be chosen. The community gets to vote for their favorites, narrowing the pool down to 15 finalists.

Those lucky 15 will head to Los Angeles for the ultimate bootcamp experience! Mentorship, content creation, and a professional photoshoot that could launch a whole new career.

And here’s the extra sparkle this year: Torrid is hosting an in-person Casting Call event in Los Angeles on October 4. Think professional photos, expert advice, and everything you need to make your application shine… all under one roof. No excuses, no hesitation, just a chance to put yourself out there and be seen.

Of course, the prize package is as fabulous as ever. On November 11, one winner will snag a $15,000 Torrid wardrobe (awarded over one year), $5,000 in cash, and the crown jewel — starring in Torrid’s 2026 campaign.

For Torrid’s Chief Marketing Officer, Vivian Alhorn, Casting Call reflects everything the brand stands for. “We’ve always believed the future of fashion is inclusive. Casting Call is how we keep pushing that future forward by putting our customers in the spotlight right where they belong,” she explains.

And Torrid is not slowing down. With new sub-brands like Festi, Retro Chic, and Nightfall, the company is expanding its fashion universe and needs fresh, diverse ambassadors to bring those collections to life. That’s where the Casting Call comes in.

Plus, there’s star power attached. Tabria Majors, one of the most recognizable plus-size models in the world, is lending her voice and expertise to the campaign. Known for breaking barriers and keeping it real about body confidence; she’s the kind of role model who knows exactly how transformative an opportunity like this can be.

Then there’s Essence Sugar; last year’s winner who’s living proof that you don’t need a modeling resume to make an impact. She went from engineer to Torrid model; her story is a reminder that the Casting Call isn’t about fitting into an industry mold; it’s about breaking it wide open.

Applications for the 2025 Torrid Casting Call are now open at Torrid.com/CastingCall2025.

The Torrid Casting Call 2025 is more than a contest. It’s a celebration of individuality; representation; and curvy women taking their rightful place in fashion. So whether you’re ready to grab the spotlight or just cheering on your sisters; one thing is clear: Torrid is keeping inclusivity front and center.

Applications are now open. The only question is: will you be the next face of Torrid?