Swiss Journal of Research in Business and Social Sciences

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True Plus Size Luxury: Redefining Fashion Standards

A Bold Vision for Plus Size Luxury Fashion

Imagine this: a confident plus size woman, clad in luxurious Fendi, not relegated to the shadows of a marketing campaign, nor cropped out of the picture. She is front and center, showcasing opulent fabrics like buttery leather and flowing silk. This representation is not just a dream; it is a long-overdue reality that needs to manifest in the fashion industry.

Let’s dive deep into the world of plus size luxury fashion…

As we approach the vibrant energy of pre-Fashion Week, excitement builds with teaser campaigns, cryptic Instagram posts, and the gradual unveiling of fall fashion collections designed to hype us up. Yet, each year we find ourselves asking the same pressing question: Where are the plus size women?

Where are the lavish luxury experiences designed for plus size bodies? We aren’t interested in one-time collaborations or fleeting capsule collections. We desire a comprehensive range of luxury that is crafted exclusively for us. Plus size women adore fashion as much as anyone else, and it’s time to acknowledge that we appreciate more than just fast fashion. We seek exquisite craftsmanship, thoughtful designer details, and bold statement pieces that truly resonate with our personal style.

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Where do the size 18, 24, and 32 individuals find their opportunities to indulge in their plus size luxury dreams? Despite the fashion runways hinting at progress and headlines echoing the term “inclusive,” the actual availability on store racks—and let’s be candid, the exclusivity of VIP invites—still sends a strong message of exclusion.

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Plus size luxury transcends mere pricing; it embodies a profound sensation. It’s about the lavish experience of custom tailoring, the delight derived from high-quality fabrics, and the sheer joy of being recognized and celebrated. Plus size women are entitled to experience it all. Not the diluted version of luxury where we are told, “we made it work,” but the authentic luxury tailored to our sizes, aesthetics, and unique bodies.

So, what makes it so challenging to discover our sizes within the realm of luxury fashion?

Understanding the Importance of Genuine Inclusion in Fashion

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For years, we have celebrated every inch of progress achieved while lamenting the setbacks. Don’t get it twisted—here at TCF, we are genuinely proud of our advancements. Yet, when we reflect on contemporary and luxury fashion brands, the level of representation still fails to reflect the reality of plus size women.

You can feature a size 14 model in a campaign or share uplifting moments on social media. However, if we cannot shop the look in sizes 22 or 28, what are we truly celebrating? This isn’t inclusion; it resembles lazy marketing strategies.

Celebrating the Timeless Style of Plus Size Fashionistas

Plus size fashionistas have always existed. We have been styling ourselves, designing our own outfits, and forging our own paths because we had to. For too long, the luxury fashion industry overlooked us as part of the narrative. But let me affirm this—we have always been deserving of recognition.

We deserve access to tailored blazers that accommodate our arms, exquisite silk dresses that extend beyond size 16, and the ability to shop in-store rather than being redirected to “extended sizes online.”

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To clarify: genuine inclusion does not equate to tokenism. It does not entail hiring a single visibly plus-size model for seasonal campaigns or runway shows. True inclusion incorporates infrastructure; it means having sizes 14 to 32+ readily available in stores, not limited to “online exclusives.” It includes casting directors, stylists, and designers who understand fit beyond the constraints of a straight-size frame. It means witnessing fat girls in Fendi without hesitation or fetishization.

Ask designers like Christian Siriano, Marina Rinaldi, or Lafayette 148. These brands recognize and capitalize on the immense potential within the plus size luxury fashion sector.

Recognizing Our Value: Are You Aware?

The statistics are clear: the plus size fashion market holds a staggering worth of billions. Moreover, the plus size community is already investing in luxury items—purchasing handbags, footwear, and fragrances. Just imagine the financial impact if full luxury collections were truly accessible in plus sizes.

This matter transcends mere capitalism; it touches on dignity, autonomy, and the right to shop, indulge, and present ourselves authentically in the bodies we possess, without needing to apologize.

Pursuing Equity in Plus Size Luxury Fashion

We are not here begging for leftovers. We demand accountability from the industry. We expect luxury designers to invest in plus size luxury fashion through thoughtful design, perfect fit, and compelling storytelling. We want to see plus size models featured prominently, not just once a year in a solitary campaign. We desire inclusion that is integral to the brand identity, not just an afterthought or a fleeting trend.

So yes, let’s see fat girls in Fendi. Let’s see fat girls in Gucci. Let’s see fat girls in Margiela. Fat girls should occupy the front row as well as feature in lookbooks, because luxury fashion should never stop at size 12.

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As Fashion Month approaches, we will be observing closely. Who is successfully embracing plus size luxury? Who is still falling short? The Curvy Fashionista will celebrate the triumphs and highlight the gaps—because we firmly believe that plus size fashion is fashion, without exception.

And we refuse to wait for permission to occupy our rightful space. We are already here.

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Here you can find the original article; the photos and images used in our article also come from this source. We are not their authors; they have been used solely for informational purposes with proper attribution to their original source.

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Sarah Parker
Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.