The highly anticipated upfront presentation by Fox Leisure to its advertisers was a dazzling event filled with celebrity appearances. The festivities kicked off with Jamie Foxx humorously taking jabs at prominent figures like Elon Musk and former President Donald Trump. The evening culminated with Joel McHale joyously popping a bottle of champagne, using a prop knife in a playful tribute to the renowned chef Gordon Ramsay.

In an amusing moment during the event, Tom Brady hilariously botched a stunt while attempting to pass a football to Rob Gronkowski, causing the ball to land unexpectedly among the audience of Madison Avenue executives. This lighthearted incident added to the overall charm of the presentation, showcasing a blend of entertainment and marketing that Fox is known for.

Taking place at the iconic Manhattan Center in New York City, this gathering highlighted the Fox broadcast network’s programming lineup for the 2025-2026 season. The event also featured exciting new content from their ad-supported streaming platform Tubi, as well as Fox Sports and Fox News. The festivities kicked off with a series of witty remarks from the ever-charismatic host of “Beat Shazam,” Jamie Foxx.

“It’s been quite an eventful few weeks for me,” Foxx remarked, expressing his gratitude for being present. “Honestly, I wanted to be here because I have been busier than Elon Musk on Mother’s Day,” he quipped, eliciting laughter from the audience. He added with a grin, “That’s a good one!” showcasing his comedic flair and ability to engage the crowd.

Continuing with his comedic routine, Foxx impersonated Trump, humorously portraying him as a fan of Musk: “I really like Elon. He’s a fantastic guy. I really like Elon. I love the Teslas!” This lively impression kept the audience entertained while highlighting the intertwining of pop culture and media personalities that dominate today’s landscape.

On a more serious note, Foxx reflected on the shared aspirations that connect everyone in the room, stating, “I may be an actor, and you may all be exceptional advertising executives, but we all grew up sharing the same dream: to one day be a part of TV upfronts.” He expressed his fondness for being part of the Fox family, humorously comparing it to the popularity of older individuals playing pickleball. “I just signed a multi-year deal with Fox. After my health scare, they decided to make it a multi-week agreement. Fox believes in me, and it’s a tremendous opportunity for all of you to invest in this incredible network,” he concluded, emphasizing the collaborative spirit of the industry.

As the presentation progressed, a star-studded lineup took the stage, including Brendan Fraser, Sarah Michelle Gellar, Annie Murphy, Elizabeth Hurley, and Josh Gad, to promote their exciting new animated series on Tubi, titled “Breaking Bear.”

“Who had felonious cartoon bars on their upfront bingo card this year?” Fraser playfully asked the audience, prompting laughter and engagement.

“I mean, it makes perfect sense,” Gellar added, highlighting Fox’s renowned legacy in adult animation. “Honestly, why wasn’t this on your bingo card?” The beloved actress, known for her role in “Buffy the Vampire Slayer,” expressed excitement for the cast to carry on the legacy with what they promise to be a “completely unhinged story,” captivating fans of the genre.

Michael Strahan, a mainstay of Fox Sports, took the stage to discuss Fox’s broadcasting rights for the prestigious Indianapolis 500. He brought out famed IndyCar team owner David Letterman, who humorously showcased his iconic beard to the audience, creating a light-hearted atmosphere. The interaction took a physical turn when Letterman reminisced about a past interview with Strahan.

“You asked me to show you how to tackle, and I actually picked you up,” Strahan recounted, bringing smiles to the audience.

“Forget the tackling part; I’ve been looking forward to you lifting me ever since,” Letterman replied, prompting Strahan to hoist him into the air to enthusiastic applause from the crowd.

Following that, Letterman teased the audience, asking, “Is this where you want to be on the nicest day in a decade? Would you prefer to be anywhere else than here, ladies and gentlemen?” His playful banter kept spirits high and engaged the audience effectively.

Among the other prominent Fox talent making appearances at the upfront were Jon Hamm, Tom Brady, Erin Andrews, Rob Lowe, Jane Lynch, Harris Faulkner, Jay Pharoah, Denis Leary, Rob Gronkowski, Josh Charles, Derek Jeter, Molly Parker, Noah Beck, and Siena Agudong. Additionally, Fox News personalities Martha MacCallum, Jacqui Heinrich, Bill Melugin, and Trey Yingst also graced the event, showcasing the diverse talent associated with the Fox network.