Exciting New In-Store Shopping Opportunities for Plus Size Fashion Enthusiasts!
For far too long, individuals seeking plus size fashion options have found themselves confronted with limited choices for in-person shopping experiences. The landscape of retail has undergone significant changes since the onset of the pandemic, with numerous brands merging, acquiring one another, and, unfortunately, withdrawing plus size collections from physical stores or transitioning entirely to online platforms. However, we are thrilled to share some fantastic news! Today marks the official launch of Universal Standard in Nordstrom, a collaboration that brings a brand renowned for its commitment to size inclusivity directly into Nordstrom locations nationwide.
This partnership represents a pivotal moment for the fashion industry. Universal Standard has consistently stood out as a leader in offering inclusive fashion, providing a wide range of styles in sizes 00-40. With this new alliance with Nordstrom, their size 12-32 selections will now be available in 20 Nordstrom locations across the country. This development means that for many plus size shoppers, the opportunity to touch, try on, and experience high-quality, stylish clothing in a physical store is finally within reach—an experience that has become increasingly rare.
The Significance of This Development for Plus Size Shoppers
Let’s delve into the importance of accessibility within the fashion industry. It has been reported that approximately 67% of women in the United States wear plus sizes, yet they have access to only a small fraction of in-store shopping options compared to those in straight sizes. This disparity is not only frustrating but also exclusionary, highlighting a significant gap in the retail landscape. The opportunity to shop in-person is not merely a question of convenience; it encompasses the entire experience of feeling fabrics, testing fits, and ultimately feeling accepted and represented within the realm of fashion, just like anyone else.
This is precisely why Universal Standard’s collaboration with Nordstrom is such a crucial milestone. It not only enhances the availability of plus size fashion but also sends a powerful message to the industry that size inclusivity is an essential requirement rather than a mere afterthought. Given the recent limitations on access to plus size clothing, this news is indeed exhilarating and promising for many shoppers.
Discover the Locations of Universal Standard in Nordstrom Stores
Starting this week, Universal Standard will be available at the following 20 Nordstrom locations, allowing you to shop for trendy and stylish plus size apparel in person:
| LOCATION NAME | CITY | MARKET | REGION |
| BELLEVUE | BELLEVUE | SEATTLE-TACOMA WA | NORTHWEST |
| SOUTHCENTER | TUKWILA | SEATTLE-TACOMA WA | NORTHWEST |
| ALDERWOOD | LYNNWOOD | SEATTLE-TACOMA WA | NORTHWEST |
| WASH SQUARE | TIGARD | PORTLAND OR | NORTHWEST |
| PARK MEADOWS | LONE TREE | DENVER CO | SOUTHWEST |
| MICHIGAN AVENUE | CHICAGO | CHICAGO IL | MIDWEST |
| OAKBROOK | OAK BROOK | CHICAGO IL | MIDWEST |
| MALL OF AMERICA | BLOOMINGTON | MINNEAPOLIS-ST. PAUL MN | MIDWEST |
| OLD ORCHARD | SKOKIE | CHICAGO IL | MIDWEST |
| BREA MALL | BREA | LOS ANGELES CA | SOUTHERN CALIFORNIA |
| DEL AMO FSH CTR | TORRANCE | LOS ANGELES CA | SOUTHERN CALIFORNIA |
| FASHION VALLEY | SAN DIEGO | SAN DIEGO CA | SOUTHERN CALIFORNIA |
| FASHION SQUARE | SCOTTSDALE | PHOENIX (PRESCOTT) AZ | SOUTHWEST |
| WALNUT CREEK | WALNUT CREEK | SAN FRANCISCO-OAKLAND-SAN JOSE CA | NORTHWEST |
| VALLEY FAIR | SAN JOSE | SAN FRANCISCO-OAKLAND-SAN JOSE CA | NORTHWEST |
| GALLERIA | ROSEVILLE | SACRAMENTO-STOCKTON-MODESTO CA | NORTHWEST |
| ROOSEVELT FIELD | GARDEN CITY | NEW YORK NY | NORTHEAST |
| PENTAGON CITY | ARLINGTON | WASHINGTON DC (HAGERSTOWN MD) | NORTHEAST |
| KING OF PRUSSIA | KING OF PRUSSIA | PHILADELPHIA PA | NORTHEAST |
| HOUSTON GALLERIA | HOUSTON | HOUSTON TX | SOUTHWEST |
What Stylish Selections Await You
With the arrival of Universal Standard in Nordstrom, shoppers can expect a carefully curated selection of premium wardrobe staples that are designed for both comfort and style. This collection features ultra-comfortable denim, elevated basics, stylish outerwear, and versatile essentials that prioritize fit, quality, and contemporary aesthetics. Whether you are on the hunt for the perfect-fitting tee, a timeless trench coat, or an exceptionally comfortable pair of jeans, you will have the opportunity to discover them all in-store.
Universal Standard’s Expansion: A Positive Shift in the Fashion Landscape
This launch is merely the beginning of a broader movement. Universal Standard is not limiting its expansion to Nordstrom alone; the brand is also set to debut in Anthropologie, Macy’s, Wantables, and nearly 50 boutiques across the nation this year! This initiative speaks volumes about the commitment to making plus size fashion accessible to all.
“For far too long, the fashion industry has perpetuated a narrative of exclusivity. At Universal Standard, we are actively dismantling this outdated mindset, striving to democratize the shopping experience and celebrate every customer, regardless of their size,” states Polina Veksler, co-founder and CEO of Universal Standard.
Explore the Latest Arrivals at Nordstrom.com and UniversalStandard.com!
Nordstrom shares in this vision of inclusivity and accessibility. “We are dedicated to ensuring that we can provide exceptional styles across the size spectrum, empowering our customers to look and feel their best,” says Emily Crandall, SVP and Head of Women’s Apparel at Nordstrom.
So, to all the lovers of plus size fashion, this is an exciting time to be alive. The era of being excluded from in-store shopping is gradually shifting, with Universal Standard at the forefront of this movement. Will you be heading to Nordstrom to explore the new collection? We’d love to hear your thoughts in the comments!
