The winds of change are sweeping through Versace, the illustrious Italian fashion brand founded by the visionary Gianni Versace in 1978. In recent months, the label has experienced significant transformations that have captured the attention of industry insiders and fashion enthusiasts alike. The first wave of change came with the confirmation that Donatella Versace would be stepping down from her role as creative director, with Dario Vitale named as her successor. Shortly thereafter, the fashion world was stunned by the announcement that Prada Group had acquired Versace for an eye-popping $3.6 billion. The latest development includes a shift in campaign photographers, as the renowned duo Mert Alas and Marcus Piggott make way for the talented Zoë Ghertner, who will now photograph Versace’s upcoming campaigns. The stunning Lara Stone has been chosen as the face of Versace Eyewear for the Spring 2025 season, showcasing an array of captivating Versace sunglasses, including the iconic Versace Signature Cat-Eye sunglasses.
Discover the Glamour of Lara Stone in the Versace Eyewear Spring 2025 Campaign

Explore Reactions from theFashionSpot Community Regarding the Campaign
“Seriously?” was the immediate reaction from user vogue22, expressing disbelief at the campaign direction.
“How is this supposed to sell anything?” questioned Avonlea, raising concerns about the effectiveness of the campaign’s messaging.
Another member, Royal-Galliano, remarked, “Lara Stone looks like a toxic executive dealing with some heavy personality disorder. The whole thing feels very repulsive,” highlighting a stark contrast between the model’s portrayal and traditional beauty standards.
In a candid admission, 90sfan stated, “Ouch, this is BAD,” reflecting a negative sentiment that resonated with several community members.
Finally, zacatecas570 described the end result as “tragic,” prompting readers to ponder whether they share the same sentiment about this bold artistic choice.

To see more of the striking Lara Stone in the Versace Eyewear Spring 2025 campaign and to engage with the ongoing conversation about its reception, click here.
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