Key Insights

Why Victoria Beckham’s Business Was on the Brink of “Disaster”

As recalled by David Belhassen, whose Neo Investment Partners acquired a third of Victoria’s business in 2017 and assisted in its financial recovery, he was initially opposed to the idea of getting involved.

“It was a disaster,” he stated in the series. They “never made a profit. Frankly, I’ve never seen something as hard as that to fix.”

Belhassen mentioned that his perspective changed after complimenting his wife one evening and discovering she was wearing Victoria Beckham—and she loved the brand.

To provide assistance, he explained, “I needed her to understand if she was really capable of accepting what had to happen. For years she had people telling her what she wanted to hear.”

Unnecessary expenses included “70,000 a year” on office plants, Belhassen noted, and “someone was coming to water the plants for 15,000.”

Victoria confessed in the documentary that her “entertainment background” led to excessive spending.

“I didn’t realize it at the time, but the waste was mind-blowing,” she said. “I had 15 different linings for the insides of the outerwear…Bizarre things like flying chairs from one side of the world to another. I hear it now and I’m horrified, but I allowed that to happen. And I think part of the problem was, people were really afraid to tell me no.”

According to Fashion Network, Victoria Beckham emerged from the red in 2022.