If you’ve been waiting for the universe to give you a sign to book that trip and refresh your swim wardrobe, consider this your sign. Villa Fresca, the luxe size-inclusive swimwear brand founded by LA-based creative director and style pioneer Gabi Fresh (aka Gabi Gregg), has officially dropped a brand new collection and honey, it does not miss.
For those who need the backstory: Gabi Fresh has been shaking up the plus size swimwear space since 2012, when she introduced trend-forward bikinis to a market that was practically begging for them. Villa Fresca is the full evolution of that vision… a design-led, luxury swim and resort wear brand built for women who move through the world with intention, confidence, and a whole lot of style. The brand’s ethos? Escape the ordinary. And this new collection does exactly that.
Gabi herself took to Instagram to share the news, and her words say it all:
“I’ve spent the past year working on this collection and I couldn’t be more proud. Thank you x a million to the wonderful team who brought this to life, and to all of you for your decade+ of support.”
— Gabi Fresh, via @villafresca on Instagram
A year in the making, a decade of love behind it, that’s the kind of intentionality you can feel in every single piece.
Key Highlights from Villa Fresca
- New Collection: Villa Fresca has launched an exciting new swimwear collection designed for all body types.
- Bold Prints: The collection features bold prints and vibrant colors that cater to diverse styles.
- Inclusive Sizing: Gabi Fresh emphasizes that the designs are made with real women in mind.
- Luxury Experience: Each piece reflects a commitment to luxury and thoughtful design.
What’s New at Villa Fresca
This latest drop is everything. We’re talking bold prints, rich colorways, and silhouettes that were clearly designed with real women in mind. Here’s a breakdown of what just landed:
The Zebra Print Moment We Needed
The Zebra print is giving main character energy and we are fully here for it. Two standout new pieces anchor this arrival:
The Zebra Norah Bikini Top ($84) is a structured, statement-making top that pairs perfectly with the Zebra Norah Bikini Bottom ($60) for a coordinated look that screams resort ready.
Want to switch it up? The Zebra Scarlett Bikini Top ($94) brings a slightly different silhouette to the print for those who love options. And because every great swim look needs a cover-up moment, the Zebra Serena Pant Cover-Up ($80) is the effortlessly chic transition piece your beach bag has been waiting for.
Now Boarding: Bold Colors for Every Vibe
The “Boarding Now” section of the collection is serving looks across the color spectrum.
For the one-piece lovers: the Citrine Maeve One Piece ($150) in a warm golden yellow is giving vacation goddess, and the Fronda Lyra One Piece ($150) brings a rich, earthy tone that photographs like a dream.
If deep, rich tones are more your speed, the Crimson Andi One Piece ($150) and the Indigo Mila One Piece ($150) are absolutely calling your name.
Bikini girls, don’t worry… you’re covered too. The Chili Cara Bikini Top ($84) paired with the Chili Cara Bikini Bottom ($70) is a spicy-in-the-best-way set that belongs on every tropical itinerary.
The Sahara Amelia Bikini Top ($74) and Sahara Blake Bikini Bottom ($60) offer a warmer, desert-inspired palette that’s equal parts sophisticated and fun. And the Cork Remy Bikini Top ($84) with the Cork Remy Bikini Bottom ($70)? Neutral girly chic. We love to see it.
The Cover-Up Situation Is Also Chef’s Kiss
A great swim wardrobe isn’t complete without cover-ups you’d actually want to wear, and Villa Fresca understands the assignment. The Fronda Serena Cover Up ($98) and the Fronda Serena Pant Cover-Up ($80) are both available alongside the tropical-print Okapi Gaia Dress Cover-Up ($98) — which, by the way, is the kind of piece you wear to brunch and the beach without changing.
Fit Notes from Gabi
One of the things we love most about Gabi Fresh is that she never leaves us hanging on sizing. She shared her personal fit notes on Instagram so we’re passing them right along to you:
Gabi wears a 2X in everything across the collection,except the pants which run large. She recommends sizing down on those and wears a 1X in the Serena Pant Cover-Ups (she’s typically a size 20). As always, try-on details are in her Instagram Stories if you want a full visual breakdown before you buy.
Why Villa Fresca Matters for Plus Size and Size-Inclusive Swim
Here’s what sets Villa Fresca apart from the rest of the size-inclusive swimwear conversation: this is not a brand that created a “plus size line” as an afterthought. This is a brand built from the ground up with us in mind by someone who has lived this experience and knows exactly what’s been missing.
Gabi Fresh has spent over a decade making the case that plus size women deserve luxury trend-forward swimwear and Villa Fresca is the fullest expression of that vision yet.
The pieces are thoughtfully designed, beautifully constructed, and photographed on models of different sizes… so you can actually see how the swimwear looks and moves on real bodies. That matters. That’s always mattered.
Shop VillaFresca.com
Ready to treat yourself? The full new collection is live now at villafresca.com. Prices range from $60 for bikini bottoms to $150 for one-pieces with cover-ups running $80–$98. Free standard shipping on domestic orders and easy returns within 15 days… there’s really no excuse not to treat yourself.
Pack your bags, sis. Vacation season has officially been unlocked.
