Swiss Journal of Research in Business and Social Sciences

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Zendaya has become the emblematic figure representing On’s latest marketing initiative, and both the brand’s fans and Zendaya enthusiasts are thrilled about it. The launch of the “Zone Dreamers” campaign features Zendaya showcasing a variety of sporty, futuristic outfits that beautifully emphasize On’s unique combination of comfort, mobility, and fashion-forward design. The collection is designed to inspire a sense of adventure and style.

“This campaign embodies themes of courage, friendship, and the profound trust that empowers individuals to venture beyond their comfort zones and embrace new experiences,” the Dune  actress articulated in an official press release, highlighting the campaign’s motivating message.

While the specific outfits featured in this exciting campaign are exclusively available through On, customers can still find incredible discounts on some of the brand’s most popular and sought-after items — including the iconic Cloud sneakers — at well-known retailers such as Nordstrom, Zappos, and REI. These platforms often offer competitive pricing and special promotions.

With prices commencing as low as $19, this is the ideal moment to shop for Zendaya-endorsed On apparel without the need to pay the full retail price. Whether you’re planning to hit the gym or simply running everyday errands, these highly-rated selections provide both exceptional performance and striking style with every step you take.

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Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.