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Big Brother UK returns for another season and even if you don’t live in the United Kingdom, there are a few ways to tune into the reality competition series online.
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Season 22 of the show marks the 25th anniversary of Big Brother UK, which premiered in 2000. It follows the most recent season of Celebrity Big Brother UK, which featured Jojo Siwa as one of the houseguests.
How to Watch Big Brother UK in the U.S.
The new season of Big Brother UK kicked off on September 28 and runs for 48 days continuously. Episodes air Sunday to Friday nights on ITV2 at 9 p.m. British Standard Time (4 p.m. ET). If you live in the UK, you can also stream the episodes on the ITVX player.
While some Big Brother seasons are available to stream on Paramount+, the current UK edition is only available to stream on the ITV website and the ITVX app. American viewers can watch Big Brother UK by using a virtual private network like ExpressVPN. Download ExpressVPN here and set your computer location to the UK. You’ll then be able to livestream Big Brother 2025 online through the ITV feed.
ExpressVPN plans start at just $4.49/month and you can use it to watch Big Brother UK in the U.S. along with other out-of-market content (think overseas sports, Netflix shows and movies in other countries, and even international music streaming).
We also like NordVPN, which is offering a risk-free trial for 30 days. Use it to watch Big Brother UK from anywhere in the world, including the U.S. NordVPN plans start at just $3/month if you decide to continue with a subscription.
Both ExpressVPN and NordVPN let you set your IP address to dozens of other countries outside of the UK, including Canada, Italy, Australia, Spain and more.
AJ Odudu and Will Best return as hosts for Season 22 of the reality TV competition show and they’ll also host Big Brother: Live & Late, which follows the airing of Big Brother UK each night. Fans can also watch the Big Brother: Live Stream, which airs seven nights a week on ITVX and gives viewers a chance to peek in on live footage of the house. You can use both ExpressVPN or NordVPN to access the Big Brother UK livestream on ITVX.
The new houseguests will compete to not be evicted with the last one standing winning a cash prize of £100,000.
