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Swiss Journal of Research in Business and Social Sciences

The Curvy Fashionista
Women's clothing

With Love: A Bold Plus Size Collection by On24thbyJordie

For far too long, the fashion industry has neglected the needs and desires of plus size fashion enthusiasts, resulting in a landscape filled with uninspired choices that do not celebrate their beauty and uniqueness. Fortunately, indie designers have emerged as visionary forces, fully understanding the specific requirements of the plus size community and crafting designs with intention, passion, and flair. A standout name in this realm is Jordie, the head designer and CEO of On24thbyJordie, an Etsy Design Award-winning brand that has just unveiled her latest collection, captivating the hearts of many!

Jordie?s newest collection, With Love, serves as a heartfelt tribute to plus size women, particularly plus size brides, offering pieces that radiate romance, confidence, and striking femininity. Available in sizes 1X?3X/4X, this mini capsule collection is already generating buzz with its elegant silhouettes, dreamy fabrics, and a fresh perspective on contemporary bridal fashion. Each piece is designed not just to fit but to empower and inspire, making every woman feel beautiful on her special day.

On24thbyJordie Unveils 'With Love'
Image via On24thbyJordie

Discover the Future of Plus Size Fashion with Indie Designers Like On24thbyJordie

The mainstream fashion industry has historically overlooked the needs of plus size women, offering them a narrow range of uninspired options and diluted trends. However, indie plus size designers like Jordie are revolutionizing this space, boldly challenging norms and addressing the gaps that larger brands tend to ignore. With their innovative approach and a profound understanding of the plus size body, they are introducing a wave of bold, exciting, and fresh fashion that is urgently needed in today?s market.

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What sets indie designers like Jordie apart? They genuinely listen to their community, crafting pieces that resonate with the individuality and vibrancy of plus size customers rather than merely scaling up designs intended for straight sizes. The With Love collection exemplifies this commitment?each garment is created with meticulous care, intentional design, and tailored for plus size women who are determined to embrace their unique style without compromise.

Explore the Unique Features of the ‘With Love’ Collection

On24thbyJordie Unveils 'With Love'
Image via On24thbyJordie

The With Love collection takes the existing On24th silhouettes and breathes new life into them with romantic fabrics, featuring exquisite white lace and eye-catching red floral-printed mesh. Whether you are a bride seeking an unconventional wedding dress, a woman celebrating love in various forms, or simply someone who desires to wear something exquisite, this collection caters to all with its unique and meaningful offerings.

As Jordie herself expresses, ?My never-ending love letter to plus size women, articulated through clothing, continues with the introduction of the With Love collection, inspired by love and all of the brides-to-be.? This heartfelt dedication is evident in every stitch, ensuring that each piece resonates with the wearer?s personal love story.

On24thbyJordie Unveils 'With Love'
Image via On24thbyJordie

In a fashion landscape where plus size options are frequently confined to traditional and outdated designs, the With Love collection boldly sets itself apart. It embraces a modern aesthetic while paying homage to the timeless essence of romance, ensuring that plus size women can access fashion-forward, high-quality pieces that make them feel extraordinary on their significant day?and every day thereafter.

The Impact of Indie Plus Size Designers on the Fashion Industry

The emergence of indie designers like Jordie underscores a growing demand for authentic, stylish, and well-crafted plus size fashion. The plus size community has long advocated for broader choices, increased representation, and enhanced creativity within the industry. Indie brands are stepping up to meet these needs, demonstrating that plus size fashion can be innovative, sophisticated, and unapologetically bold.

On24thbyJordie Unveils 'With Love'
Image via On24thbyJordie

Collections like With Love illustrate that plus size women deserve?and can enjoy?stunning, thoughtfully designed wedding attire that celebrates their beautiful curves and their unique love stories.

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Indie plus size designers are not just creating clothing; they are fostering movements that propel plus size fashion into the future. They assert that size should never be a barrier to style, creativity, or self-expression. Jordie?s With Love collection transcends mere bridal wear; it stands as a powerful statement that plus size women are entitled to the finest in fashion, and they should not have to wait for mainstream brands to acknowledge their needs.

If you?re in search of a breathtaking, one-of-a-kind bridal outfit or a special occasion piece, explore the With Love collection available on Etsy, and stay connected with the brand via Instagram. When indie designers take the lead, plus size fashion not only flourishes but thrives!

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Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.

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