
Coors Light’s 2025 Super Bowl Ad Features Sloths and Laughs!
Coors Light is experiencing a significant case of the “Monday Blues” after the Super Bowl!
The brand has officially unveiled their highly anticipated 2025 Super Bowl commercial, which is set to air during the Big Game on Sunday, February 9.
In this humorous spot, football enthusiasts grapple with the post-Super Bowl slump, embodying the sluggishness of sloths as they transition back to their everyday routines.
<em>Continue reading for more exciting details…</em>
Viewers witness these fans returning to work, aimlessly scrolling through countless emails, and even engaging in a comically slow-speed chase. The monotony is quickly interrupted when someone discovers a pack of “Mondays Light,” bringing a refreshing twist to their day.
“The day following the Big Game often leaves fans feeling like sloths themselves—it perfectly encapsulates that dreaded ‘Case of the Mondays’ sentiment,” states Marcelo Pascoa, the Vice President of Marketing at Coors Light. His insights highlight the relatable nature of the ad’s theme.
“For weeks, we have been weaving the concept of ‘Case of the Mondays’ throughout our campaigns. This advertisement serves as the grand finale of our creative efforts, presented in a delightfully unexpected manner.”
A concise 30-second version of this sloth-infused commercial will air during the first half of the game, ensuring viewers get a good laugh amidst the action.
As part of this innovative campaign, Coors Light playfully embraced a “Case of the Mondays” earlier this month by releasing a series of ads that humorously misspelled “refreshment” as “refershment.”
This playful blunder was transformed into a clever marketing opportunity with the launch of “Mondays Light,” a limited-edition packaging for Coors Light 12-packs, which can be found in retailers nationwide. Fans are encouraged to participate in a sweepstake for a chance to win a case, coinciding perfectly with the Monday following the Big Game. Visit the official site to discover all the contest details and how to enter.
Additionally, fans can explore the exclusive Case of the Mondays merchandise collection, featuring a variety of sloth-themed items such as a stylish bucket hat, cozy blanket, handy beverage wrap, supportive neck pillow, and trendy t-shirts. Don’t miss out on these fun items—check them out now!
Catch even more exciting commercials from the 2025 Super Bowl!
Be sure to watch the Coors Light advertisement…