Key Takeaways
- Campaign Highlights: Steven Meisel photographs the 2026 Specs campaign featuring augmented reality glasses.
- Star-Studded Cast: The campaign includes celebrities like Kaia Gerber, Jack Harlow, and Hoyeon Jung.
- Photography Style: Meisel’s signature black and white studio-shot style is prominently featured.
- Price Point: The augmented reality glasses are priced at $2,195.
Here at theFashionSpot, we’re always down for some #MeiselMagic, and we take our fix whenever we can. Whether it’s the legendary lensman cropping up to capture the cover of W Magazine or reuniting with the likes of Gigi Hadid for a Miu Miu campaign – we’re always on board the Meisel express. The latest surprise arrives in the form of Steven Meisel photographing the 2026 Specs campaign, which shines a spotlight on Snap’s augmented reality glasses. Kaia Gerber, Jack Harlow, Hoyeon Jung, Jimmy Butler, and Imogen Heap assembled before Meisel’s lens for the campaign, each shot in Meisel’s signature black and white studio-shot style of photography (and wearing the glasses priced at $2,195).
Kaia Gerber, Jack Harlow, Hoyeon Jung & More for the 2026 Specs Eyewear Campaign
Read below the reactions of theFashionSpot’s forum members:
“Love it all!” enthused MModa immediately upon first look.
“Wow. Simply perfection,” applauded grimesisnotmymother.
Vogue28 voiced: “Steven Meisel is such a master at portrait photography that I find it incredibly hard to criticize ANY of this. All of the personalities look fantastic, but for me, it’s Kaia Gerber who completely steals the show here. What a face!”
“Kaia looks fantastic!” exclaimed Ihhbl in complete agreement.
“Surely didn’t have Meisel and Jack Harlow on my bingo card, but here we are,” shared Summer Day.
“I find the campaign terrible but Jimmy Butler looks fantastic,” Lola701 chimed in.
See more of Kaia Gerber, Jack Harlow, Hoyeon Jung, Jimmy Butler, and Imogen Heap from the 2026 Specs campaign and click here to join the conversation.
