Swiss Journal of Research in Business and Social Sciences

Women's clothing

$59 Unbuttoned SYRN Cardigan Worn by Sydney Sweeney in ‘Home Alone’



Fashion News

Sydney Sweeney is embracing the holiday spirit with a whimsical new campaign for SYRN. The actress features in the brand’s recently launched “Hibernation Nation” collection, merging cozy loungewear with festive nostalgia in a fun video inspired by “Home Alone.” This campaign marks the debut of The Holiday Shop, with early access to the seasonal collection now available.

Sydney Sweeney brings iconic ‘Home Alone’ moment to life in unbuttoned SYRN cardigan for holiday campaign

The campaign video begins with Sydney Sweeney in front of a mirror as classical Christmas music plays softly in the background. Recreating one of Kevin McCallister’s memorable grooming moments, she playfully spreads shaving foam around her mouth before wiping it away with a razor.

For the video, the actress donned The Kiss Goodnight Triangle Bralette in Evening Blue, priced at $39. The lace-trimmed bralette showcased delicate scalloped edges, a tiny bow detail, and soft, comfortable cotton rib fabric blended with romantic stretch lace. Layered over it was the Evening Blue Cable Knit Cardigan, priced at $59. She left the cozy cable-knit sweater undone, allowing the matching bralette to peek through its deep neckline.

Sweeney completed her look with the Storytime High Rise Wide Leg Lounge Pant in Evening Blue, also priced at $59. The relaxed-fit pants featured a high-rise waist, soft cotton rib fabric, and matching bow accents that tied the comfy ensemble together.

The actress styled her blonde hair in loose, voluminous waves. Her beauty look remained soft and natural with subtle eyeliner, lightly defined eyes, and muted pink lips. In a playful scene, she pours toner into her palms before gently patting it onto her cheeks.

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The campaign reaches its comedic peak when Sweeney recreates the iconic “Home Alone” scream. She presses both hands against her face in Kevin McCallister’s famous pose. Later, she cuddles a fluffy white poodle after hearing a knock at the door. She then curls up on the couch with a bowl of ice cream before switching on the television. The video concludes with the SYRN logo appearing on screen, bringing the cozy, holiday-inspired campaign to a delightful end.

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Here you can find the original article; the photos and images used in our article also come from this source. We are not their authors; they have been used solely for informational purposes with proper attribution to their original source.

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Sarah Parker
Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.