Our dedicated team of writers and editors meticulously selects topics for coverage and recommendations. When you make purchases through our affiliate links, E! has the opportunity to earn a commission. <em>Discover more about our process</em>. 

Get ready to embrace guava as the standout fruit of Summer 2025! This delightful and sweet tropical fruit is set to steal the spotlight like never before. From innovative skincare serums infused with antioxidant-rich guava extract (hello, vitamin C benefits!) to vibrant lip balms and blushes showcasing the most luscious pinky-peach shades, the Guava Girl Summer phenomenon is officially dominating your TikTok For You Page, email inbox, and beauty routine.

The overall aesthetic? Think glowy, fruity, and a natural flush—essentially the look you’d have after enjoying a refreshing guava spritz on a sun-drenched rooftop during a sweltering 90-degree day. If you’re skeptical about this trend being just another passing fad, reconsider. Guava extract is celebrated for its brightening and hydrating properties, solidifying its status as a true skincare hero. And those makeup shades? They’re universally flattering and perfectly aligned with the essence of summer vibes.

From a delightful guava-scented body mist to a chic monochromatic pink makeup ensemble, this trending aesthetic is a must-try… that is, until the Squash Girl Fall arrives, of course.