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Air Freshener and Car Diffuser for a Fresh Experience


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Twilight fans can now bring the film’s brooding and romantic vibes into their homes with a new fragrance collaboration from the diffuser brand Drift.

The Twilight x Drift collection features home and car fragrance products “inspired by the moody, misty world of The Twilight Saga,” per a press release, “giving Twihards a whole new way to bring Forks home.”

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So what does Twilight smell like? According to Drift, the perfect way to capture the hit movie franchise is through a blend of “plum butter,” florals, vanilla and woods, which work to give off a fresh, fruity and earthy scent. The mood board for the Twilight fragrance had the “misty Pacific Northwest, the meadow, thunderstorm baseball” and “a little bit of forbidden romance,” per the brand.

Twilight x Drift Home Scent Diffuser
Drift

BEST FOR LIVING SPACES

Twilight x Drift Home Scent Diffuser

The new scent is available as an air freshener (or “scent diffuser”) which plugs into the wall and releases a steady flow of fragrance that wafts into the room.

You can control how strong you want the smell to be by choosing from three intensity levels. Drift says one air refresher refill can keep a room fresh for up to 30 days.

Choose from the “stone” colorway seen above or get a wooden car diffuser here. Each diffuser holds a scent block that can be refilled every 30 days (or until the scent dies out).

Twilight

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Twilight x Drift Car Air Freshener

You can also get this mini air freshener, which attaches onto your car vent via an included clip.

The square-shaped unit is made with a metal-tone finish with a fragrance that also lasts up to 30 days, per the brand.

Drift says the formula for its Twilight fragrance is vegan-friendly, pet-friendly and wasn’t tested on animals. There are also no parabens, phthalates, formaldehyde, mineral oils or petroleum.

The new home and car fragrance collaboration comes on the heels of the 20th anniversary of Stephanie Meyer’s first Twilight novel, which was released in 2005.

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A special 20th anniversary box set was released last year to commemorate the occasion, with all five books in the series.

Of course the books were later developed into the Twilight movie franchise, which became an instant box office sensation. The films also spawned many successful soundtracks, including Twilight: Original Motion Picture Soundtrack, which debuted at No. 1 on the Billboard 200 and went on to spend 20 weeks in the Top 10.

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Sarah Parker
Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.