Swiss Journal of Research in Business and Social Sciences

Women's clothing

Alemais: Discover All Things Chic


Posse Top, Alemais Skirt, JB x Margaux Sandals, Loro Piana Bag (coming soon, similar here), Carolina Bucci Necklace

When Alemais presented its Resort 2026 collection in Marrakech, it marked the brand’s first international runway show.

The collection draws from the city’s visual language, with references to local craft and artistry developed in collaboration with Moroccan studio LRNCE. You see it come through in the prints, florals, border details, and tie-dye elements, all grounded in a rich, warm palette.

 

I started building a wish list right away, thinking through how each piece would fit into spring and early summer plans.

 

From a styling perspective, these are pieces that naturally anchor a look. A printed wrap skirt paired with a simple tank or swim, slip and halter dresses styled with flat sandals during the day and carried into evening, and sets that can be worn together or broken apart depending on the setting. It’s a collection that lands at exactly the right moment, with pieces that feel aligned with how you want to dress now.

The post All Things Chic: Alemais appeared first on Julia Berolzheimer.

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Here you can find the original article; the photos and images used in our article also come from this source. We are not their authors; they have been used solely for informational purposes with proper attribution to their original source.

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Sarah Parker
Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.