Swiss Journal of Research in Business and Social Sciences

Women's clothing

Alo Bra: Kylie Jenner Sweats in $68 Plunging Style


Kylie Jenner is putting a sultry spin on workout wear for her latest campaign. The reality star and beauty mogul stripped things back for a series of striking black-and-white images promoting Alo’s Fall collection. She traded her usual glamorous ensembles for a sporty look.

Kylie Jenner breaks a sweat in plunging Alo bra hanging by just 2 thin strings for campaign

Kylie Jenner posed against a completely black backdrop for the shoot, which combined fitness-inspired props with minimal styling. With a medicine ball and battle rope appearing throughout the campaign, the 29-year-old looked ready to break a sweat while modeling pieces from the activewear label.

Jenner wore Alo’s $68 Splendor Bra in white, creating a sharp contrast against both the dark background and her black shorts. The plunging bra featured triangular cups that dipped exceptionally low across her chest, creating a daring neckline.

Two ultra-thin straps were responsible for keeping the barely-there top in place, extending upward from the cups before wrapping over her shoulders. An elastic underband offered additional support and featured Alo’s small black logo at the center.

According to Alo, the Splendor Bra is designed for light support and features adjustable straps. It is made from the brand’s sculpting Airbrush fabric. Jenner paired the white bra with tiny black athletic shorts. They sat low on her waist and ended high on her thighs. The bottom of the shorts also featured a tiny Alo logo, thus creating a complete outfit from the brand. The contrasting combination kept all attention on the plunging top while showing off her toned midsection.

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Jenner completed the campaign’s sporty aesthetic with wet, tousled hair swept over one side of her face. She kept her accessories and styling minimal, allowing the monochrome photography and revealing activewear to command attention.

Between its plunging cut and two delicate straps, Jenner’s $68 Alo bra turned a simple workout look into a seriously daring campaign moment.

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Here you can find the original article; the photos and images used in our article also come from this source. We are not their authors; they have been used solely for informational purposes with proper attribution to their original source.

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Sarah Parker
Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.