Chemena Kamali continues to prove every inch of her worth as creative director of Chloé. After all, upon the German designer succeeding Gabriela Hearst as the creative force behind the French fashion house (founded by Gaby Aghion in 1952) in 2023, Kamali has bestowed upon the label a new lease of life. From a triumphant debut collection to campaigns starring the likes of Rianne van Rompaey and Claudia Schiffer – we’re obsessed with all things Chloé again. For the release of the 2026 Chloé “à la Plage” campaign, Kamali endorses Apple Martin as the face of the collection. The British model (daughter of Gwyneth Paltrow and Chris Martin) poses for the Photographer and Kamali favorite David Sims, morphing into the ultimate bronzed goddess for the occasion.

Apple Martin for the Chloé “à la Plage” Summer 2026 Campaign

Read below the reactions of theFashionSpot’s forum members:

“Chemana girl… First mistake of yours, stop right now!” declared DK92.

“Apple is as confused and miserable about being there as we are- the stars have aligned,” forum member Melancholybaby chimed in.

“She looks a bit like Sigrid Agren here. Why is she pouting all the time, though?” asked Lax89.

“I like the direction, but the casting is horrible. She makes Hailey Bieber look like a model,” called out an unimpressed grimesisnotmymother.

Yet not everyone was underwhelmed. “Gorgeous campaign, and I’m not even a fan of Apple Martin. This, by far, is the absolute best I’ve seen her look! I love the old-school Chloé vibes, the bronzed skin, the beauty styling, the mood, the photography. It’s all just working so beautifully for a summer campaign,” voiced vogue28.

See more of Apple Martin from the 2026 Chloé “à la Plage” campaign and click here to join the conversation.