Swiss Journal of Research in Business and Social Sciences

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Blade Runner’s 2027 Return Offers a Unique Experience


Adapted from Philip K. Dick’s Do Androids Dream of Electric Sheep?, Blade Runner became one of the most popular movies of the 80s, with its fanbase celebrating its nods to the original source, performances from the likes of Harrison Ford, Sean Young, and Rutger Hauer, and its neon-soaked visuals that remain memorable to this day.

Although the original Blade Runner inspired a sequel, Blade Runner 2049, back in 2017, as well as the upcoming miniseries, Blade Runner 2099, there is no denying that the original revolutionized the dystopian genre and has since become an inspiration for many sci-fi stories and settings.

Hunter Schafer in Blade Runner 2099

Hunter Schafer in Blade Runner 2099

There is something about seeing the not-so-distant future in all its glory that has always appealed to us, so it is no surprise that the return of Blade Runner has captured fans’ attention, especially as it arrives in a very unique way.

Courtesy of Behaviour Interactive and PHI Studio, Blade Runner is expected to offer a brand-new immersive experience in North America in 2027. Announced back in May, this immersive experience inspired by the Blade Runner universe is developed in collaboration with Alcon Entertainment, the owners of the Blade Runner IP, and “will further strengthen the immersive entertainment landscape,” according to the official press release.

For Dominique Lebel, Senior Vice President, and Shahinaze Hachem, Head of Immersive Entertainment at Behaviour Interactive, “Blade Runner is a work that has shaped the collective imagination. We are honored to collaborate with Alcon Entertainment and PHI Studio to deliver an experience that pushes the boundaries of immersion. This project also marks a new chapter in Behaviour’s positioning beyond video games.”

This immersive experience will allow fans to immerse themselves in a striking dystopian world featuring a rich narrative, memorable aesthetics, and the “philosophical essence” of the original Ridley Scott movie. By bringing Behaviour Interactive on board, known for its creative and technical strengths in the video game sector, along with PHI Studio, a pioneer in creating and presenting engaging immersive experiences, fans can expect the ultimate immersive experience.

blade runner city scape

blade runner city scape

For Broderick Johnson & Andrew Kosove, the Co-CEOs of Alcon Entertainment, they had this to say about the project: “As stewards of the Blade Runner universe, we approach every extension with a strong sense of responsibility. Behaviour Interactive and PHI Studio understand what resonates with fans, and we’re confident the experience they’re creating will open an exciting new way to engage with the world.”

The Blade Runner immersive experience will head to North American cities beginning in 2027, with exact locations and information set to be announced in the upcoming months. So if you are an avid fan of the dystopian universes found in various Blade Runner projects, make sure to keep up to date with this once-in-a-lifetime experience.


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Release Date

June 25, 1982

Runtime

118 minutes

Writers

David Webb Peoples, Hampton Fancher, Philip K. Dick

Producers

Michael Deeley, Run Run Shaw


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Sarah Parker
Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.