Swiss Journal of Research in Business and Social Sciences

Women's clothing

BLONDE X BRUNETTE: byVINNIK’s Luxurious New Collection

byVinnik, the renowned luxury fashion brand celebrated for its commitment to ethical production and size inclusivity, has unveiled an exciting new collection titled BLONDE X BRUNETTE. This collection is a collaboration with popular influencer and fashion figure Dani Sauter, also known as Blonde in the District. With a focus on bold styles and self-expression, this collection stands out with its extravagant aesthetic, especially at a time when other brands are retracting their offerings for plus-size consumers. byVinnik continues to pave the way for fashion that empowers everyone.

Are you familiar with this innovative sustainable plus-size luxury designer? Founded in May 2019 by Suzanne Vinnik in Los Angeles, byVINNIK combines elegance with a deep commitment to artistry and ethical craftsmanship. Suzanne, an opera singer with a fervent passion for fashion and entrepreneurship, has successfully created a brand that appeals to a global audience, including individuals from sports, TV, film, Broadway, and classical music. Each piece is meticulously crafted in Los Angeles, adhering to fair labor practices and sustainable production methods that significantly reduce the carbon footprint.

Embrace Luxury and Individuality with Style

byVINNIK Unveils Luxurious New Collection BLONDE X BRUNETTE
Image via byVinnik
byVINNIK Unveils Luxurious New Collection BLONDE X BRUNETTE
Image via byVinnik

With its reputation firmly established, byVINNIK, under the creative direction of Suzanne Vinnik, has cultivated a loyal following thanks to its focus on producing statement pieces that are ethically made and inclusive for all sizes. The BLONDE X BRUNETTE collection continues this legacy, featuring over 40 limited-edition designs crafted from luxurious fabrics. The collection showcases bold jacquard prints, dazzling sequins, vivid solid taffetas, and eye-catching animal prints, appealing to those who love to express their unique style.

Blonde x Brunette by byVinnik
image via byVinnik

This exciting new collection also reintroduces byVINNIK?s iconic Romeo et Juliette print in a fresh silhouette, while also debuting striking new creations such as the Vibrato Dress, the elegant Bel Canto Dress, and the versatile Ruffle Skirt. The Ruffle Skirt can be worn creatively as both a dress or a top, making it a perfect companion for the Gala Skirt. This particular piece received significant recognition after gracing the red carpet at the 2025 Grammy Awards and has even been featured in VOGUE, highlighting its high-fashion appeal.

byVINNIK Unveils Luxurious New Collection BLONDE X BRUNETTE
Image via byVinnik
byVINNIK Unveils Luxurious New Collection BLONDE X BRUNETTE
Image via byVinnik

For those who adore outerwear, the collection features the much-anticipated return of byVINNIK?s signature pieces, including the Reversible Opera Coat, Parisian Coat, and the stylish Theater Jackets. Additionally, the introduction of the I?M THE GIFT detachable belt adds an exciting flair with its oversized bow, providing versatility and drama to any outfit.

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Resilience and Commitment: Inside the Journey of BLONDE X BRUNETTE

byVINNIK Unveils Luxurious New Collection BLONDE X BRUNETTE
Image via byVinnik
byVINNIK Unveils Luxurious New Collection BLONDE X BRUNETTE
Image via byVinnik

The journey of launching the BLONDE X BRUNETTE collection was filled with challenges and unforeseen circumstances. From travel disruptions caused by a severe snowstorm to the devastating wildfires that impacted Los Angeles, which required rapid adjustments to production timelines and locations, both Vinnik and Sauter displayed remarkable determination and resilience. They tackled these challenges head-on, showcasing their commitment to bringing this collection to life.

byVINNIK Unveils Luxurious New Collection BLONDE X BRUNETTE
Image via byVinnik

Throughout this process, the duo engaged their followers on Instagram, providing a glimpse into byVINNIK?s detailed design process. They showcased everything from fabric sourcing and fittings to the innovative upcycling of unsold inventory into fresh designs. Even amidst adversity, the brand remained steadfast in its ethical production values, exemplifying resilience, community spirit, and creativity.

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