Bold lipstick colors are making a dynamic comeback in 2025, emphasizing richness, depth, and warmth. Shades like deep plum, brick red, burnt orange, and chocolate brown are taking center stage, providing a striking yet wearable means to enhance any appearance. These colors are more than mere statement shades—they are mood enhancers, confidence boosters, and the perfect way to shift your attitude. Celebrities such as Janelle Monáe, Lori Harvey, and Dua Lipa have wholeheartedly embraced this trend, showcasing the timeless and fashion-forward nature of bold lips.
Even better, achieving this look doesn’t require a professional makeup artist. Women across the globe are saying goodbye to soft nudes and glosses in favor of bolder options that allow them to express their individual style, mood, and personality. Whether you choose to pair a spicy terracotta with bare skin or go all out with a plum pout, this bold lip movement is about making your look uniquely yours. If you’ve been contemplating a lip makeover, now is the perfect moment—let’s explore how to confidently embrace 2025’s bold lip trend.
Discover 5 Must-Try Bold Lipstick Colors for Summer 2025
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www.sephora.com
Rare Beauty’s Kind Words Matte Lipstick in Bold (deep berry rose) provides an impressive, high-impact color combined with a soft matte finish that feels virtually weightless on your lips. This stunning shade offers a powerful pop of pigment, ensuring lips remain smooth, hydrated, and audaciously bold throughout the day.
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www.sephora.com
Mango People’s Mango Cream Blush & Lip Multistick in Blood Orange delivers an exciting burst of color that effortlessly enhances both lips and cheeks, providing a versatile option for those who love to switch up their looks.
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www.ulta.com
Stila's Stay All Day Liquid Lipstick in Patina offers a universally flattering dusty rose hue that delivers full coverage with a creamy matte finish, lasting up to 12 hours and making it a reliable choice for any occasion.
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www.ulta.com
Black Opal’s COLORSPLURGE Liquid Matte Lipstick in Ruby provides an intense, saturated red color with a luxurious velvety matte finish that stays vibrant all day, making it an essential addition to your makeup collection.
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www.ulta.com
Juvia’s Place Nubian Earth Matte Lipstick in Sheeba features a luxurious dark chocolate brown that offers bold, full-coverage color with an exquisite velvety matte finish, perfect for achieving that sought-after chic look.
Choosing the Perfect Bold Lipstick Color for Your Skin Tone and Style
Selecting the right bold lipstick can completely transform your appearance, but the secret to nailing this look lies in choosing a shade that complements your unique skin tone and aligns with the occasion. Whether you want to exude confidence or adopt a more subtle elegance, mastering the bold lip is within reach.
Fair Skin Tones: Opt for Cool, Crisp Colors with Contrasting Effects
If you possess fair or porcelain skin, select bold shades that provide a striking contrast without overwhelming your complexion. Cool-toned lipsticks, such as blue-based reds, raspberry pinks, and deep berry shades, can create a beautiful pop against your skin. Avoid overly warm shades, like orangey reds, as they may clash with your skin tone or make you appear washed out.
Top Recommendations for Fair Skin:
- Classic blue-red
- Magenta or fuchsia
- Plum or berry
Medium and Olive Skin Tones: Embrace Earthy and Vibrant Undertones
For those with medium to olive skin tones, the natural warmth of your complexion pairs beautifully with rich, warm bold shades. Think along the lines of brick reds, burnt oranges, and vibrant coral-pinks. Colors that feature brown or gold undertones will accentuate your natural glow, while bold burgundies lend a dramatic flair.
Top Recommendations for Medium to Olive Skin:
- Terracotta orange
- Rusty red
- Coral or poppy
Deep Skin Tones: Opt for Rich Jewel Tones and Deep Pigments
Bold lips look absolutely stunning on deep skin tones, as rich pigments truly shine. Select intense jewel tones, such as deep purples, midnight blues, emerald greens, or velvety browns. Steer clear of anything too pastel or chalky, as these shades may lack the striking impact you’re aiming for.
Top Recommendations for Deep Skin:
- Deep wine or burgundy
- Aubergine
- Sapphire blue
- Chocolate brown
Neutral Undertones: Enjoy the Best of Both Worlds
If you have neutral undertones (not leaning too cool or warm), you’re in luck—you can experiment with a wide array of bold lipstick colors. You can effortlessly wear both cool hues like mauve and plum, as well as warm options like orange-reds and spicy cinnamon shades. The key is to maintain balance: feel free to mix and match based on your outfit or the occasion.
Top Recommendations for Neutral Undertones:
- Mauve
- Brick red
- Olive green (for an editorial edge)
Bold Lipstick Colors to Suit Any Occasion
Choosing a bold lip color also hinges on your destination and activities. Here’s how to match your lip color to the moment:
Daytime Elegance
For daytime engagements, select bold shades with a softer finish—such as matte mauves, coral-pinks, or muted berry tones. These shades are perfect for brunches, shopping trips, or office meetings where you want to appear polished yet approachable.
Evening Glamour
When night falls, amp up the intensity. Choose bold, high-impact shades like deep red, plum, navy, or even forest green. These colors command attention and beautifully complement evening attire or dramatic eye makeup.
Creative or Editorial Looks
This is your opportunity to experiment. Try unconventional colors like slate gray, olive green, or electric blue for photoshoots, events, or content creation. Keep the rest of your makeup minimal to allow your lips to take center stage.
First Dates or Social Gatherings
Confidence is paramount in these settings. Choose a bold lipstick color that feels authentically you—whether it’s a classic red or a rich berry. Bold lips radiate self-assuredness and leave a lasting impression.
Essential Tips for Mastering a Bold Lip Like a Pro
- Preparation is Key: Always exfoliate and hydrate your lips before applying lipstick to prevent flakes and uneven patches.
- Utilize a Lip Liner: Outline your lips to define their shape and prevent feathering—this is especially crucial with darker or bolder shades.
- Balance Your Makeup: Let your lips shine as the focal point. Opt for neutral eyes and soft cheeks to maintain a harmonious look.
- Blot and Layer: Apply one layer, blot, then follow with another coat for long-lasting wear and enhanced pigment.
A bold lipstick color can instantly uplift your mood and appearance. Whether you prefer earthy, vampy, or artistic shades, the perfect color is out there waiting to become your signature. So go ahead—apply it, strike a pose, and own the room.
Remember: being bold isn’t about perfection; it’s about presence. And you embody that like no one else.
What bold lipstick colors do you absolutely love? Share with us in the comments below!
