Welcome to the exciting world of Plus Size Bridal Week—a vibrant celebration showcasing the latest and most innovative trends in plus size bridal fashion. Throughout this week, we are highlighting incredible brands, valuable resources, and expert advice designed to empower plus size brides and their supportive friends to confidently stride down the aisle, embracing their unique beauty and style.

When it comes to dressing your bridal party in styles that are not only adorable but also truly size-inclusive, the standout brand Bridal Babes has rapidly gained popularity. Renowned for their chic, modern designs and unwavering commitment to representation, their sizing extends up to 5X, creating a bridesmaid experience that honors curves without sacrificing style. Whether you’ve seen their impactful appearance on Shark Tank or are just discovering their offerings now, Bridal Babes is a must-know brand for any bride-to-be.

Finding dresses for your bridal party that are both stylish and size-inclusive can often feel like an uphill battle. However, Bridal Babes is here to change that narrative with their dedication to curves, confidence, and couture-inspired aesthetics—introducing you to a revolutionary bridesmaid company that prioritizes inclusivity and celebrates bold, playful style.

Discover the Origins of Bridal Babes: A Brand Born From Real Bridesmaid Challenges

Bridal Babes was created by dynamic duo Ashley and Charles Young, who recognized the pressing need for change within the bridal industry. After witnessing the struggles of friends and family in finding contemporary and flattering bridesmaid options—particularly for plus size bridesmaids—they took it upon themselves to make a difference.

“We wanted to create a brand that celebrates all women, regardless of size or skin tone. Our goal is to make every bridesmaid feel confident and beautiful.” —Ashley Young, as quoted in her interview with Hampton University.

And they truly delivered: Bridal Babes offers sizes ranging from Small to 5X, with a focus on inclusivity woven into their mission from the very start—not merely as a marketing tactic, but as an essential philosophy.

Ashley elaborated on the complexities of developing a stylish, size-inclusive line, emphasizing that it required more than simply enlarging traditional sizes. “From the outset, we aimed to craft gowns that genuinely fit curvier women—without compromises. A significant hurdle was breaking away from the conventional fashion production model, where “plus size” was often an afterthought. We realized we needed to dig deeper—rethinking design patterns, proportions, and fabric choices from the foundation up.”

This innovative approach resulted in a groundbreaking achievement: “Our signature stretch satin fabric transformed the game. It allowed us to design gowns that embrace and celebrate curves, while ensuring comfort was never compromised. Suddenly, our customers were not just content with what fit—they were empowered to choose what made them feel stunning. This transformation in confidence has been one of the most fulfilling aspects of our journey.”

Bridal Babes Steals the Spotlight on Shark Tank

Bridal Babes didn’t just enter the market quietly—they made a grand entrance on Season 14 of Shark Tank, where they secured a deal with the remarkable Emma Grede, co-founder of Good American and a prominent advocate for inclusive fashion. This partnership enhanced their mission and highlighted the urgent need for improved options in the bridal market. With Emma’s support and insights, Bridal Babes gained significant visibility, propelling their leadership in a body-positive movement within the bridal fashion industry.

Understanding the Importance of Size-Inclusive Bridesmaid Fashion

Let’s face the reality: 67% of American women wear a size 14 or larger, yet an overwhelming number of bridesmaid brands still stop at XL or, even worse, impose extra charges for extended sizes. This disconnect leaves countless bridesmaids feeling overlooked and underrepresented.

Bridal Babes is actively rewriting that narrative. With styles extending up to 5X (which aligns closely in fit to Torrid’s 3X), they exemplify that plus size fashion can be both stylish and well-fitting. It is crucial to remember that bridesmaid dress sizes often deviate from standard clothing sizes. Therefore, it is common to find yourself measuring one or two sizes higher than your usual fit when selecting formalwear—it’s perfectly normal!

Bridal and bridesmaid sizing follows industry-specific size charts rather than standard ready-to-wear measurements. The primary focus should be on achieving the right fit, rather than fixating on the number displayed on the tag. It’s essential to take accurate measurements (bust, waist, and hips) and compare them with the brand’s size chart before placing an order.

Ashley provides insightful guidance for plus size bridesmaids participating in their first bridal party: “First and foremost, you deserve to feel just as stunning and cherished as anyone else in the bridal party. Confidence begins with fit—never settle for a dress that wasn’t designed with your body in mind. Look for brands (like Bridal Babes!) that focus on inclusive sizing and genuinely comprehend the intricacies of curvy fashion.”

She further emphasizes the importance of self-advocacy: “Don’t hesitate to voice your needs during the styling process. Whether it’s requesting a different neckline, adding supportive straps, or asking for extra room in the hips, your comfort is paramount. And remember—practice your power pose in front of the mirror, slip into that dress, and remind yourself that you’re not just wearing a gown—you’re stepping out in full glam for someone you love. That’s a beautiful experience.”

The Smart Choice: Stretch Satin Over Traditional Fabrics

One of the smartest design choices that Bridal Babes made was opting for stretch satin instead of the conventional chiffon that often dominates bridesmaid collections. Not only does stretch satin photograph beautifully, but it also hugs the body in all the right areas while avoiding cling in less desirable spots. This fabric provides both structure and comfort, especially for curvier figures—unlike chiffon, which can be unyielding and shapeless.

“Traditional bridesmaid fabrics like chiffon and tulle may appear delicate, but they often do not cater well to curves,” Ashley explains. “These materials tend to cling in unflattering areas or lack structure entirely.”

In contrast, the stretch satin provides what curvy bodies genuinely require: “It sculpts, supports, and moves fluidly with the body, offering a luxurious, red-carpet feel while remaining breathable and forgiving. For our curvier clients, it means no tugging, pinching, or sacrificing style for comfort. It’s a fabric that celebrates the body rather than concealing it.”

Styling Your Bridal Party with Confidence: The Bridal Babes Approach

Mix-and-match bridesmaid styling has gained immense popularity, and Bridal Babes makes this process not only straightforward but also empowering. Their thoughtfully coordinated color palettes and fabrics ensure that every member of the bridal party can wear what enhances their best features while maintaining stylistic cohesion.

Ashley elaborates: “We unveiled our initial mix-and-match collection in 2021 and firmly believe in this methodology as it allows each individual to select a silhouette that highlights their best attributes. The secret to achieving a cohesive look lies in unified elements such as fabric, color, and overall aesthetic.”

“Our mix-and-match selections utilize the same stretch satin in coordinated colorways, allowing each woman to radiate in a style that suits her without clashing with the group. We suggest that brides choose 2–3 flattering styles and let the bridal party select from those options. Our virtual and in-person stylists are available to guide this process, ensuring everyone feels amazing and the photos come out beautifully.”

Revolutionizing the Bridal Industry: The Bridal Babes Mission

Despite the fact that the majority of U.S. women wear a size 14 or larger, the bridal industry has historically marginalized plus-size customers—offering limited styles, restricted access, and minimal acknowledgment. Furthermore, the bridesmaid dress market was valued at $2.1 billion in 2023 and is anticipated to grow to $3.5 billion by 2032 (DataIntelo). Even with this significant opportunity, few brands have risen to the challenge with the size range, style sophistication, and inclusivity that today’s bridal parties rightfully deserve. Bridal Babes is carving its own unique path in this realm.

Ashley candidly addresses the issue: “The bridal industry has historically catered to a narrow definition of beauty, often grounded in outdated notions regarding size and shape. For too long, curvy women have been treated as an afterthought—provided with limited styles, unflattering fits, or expected to ‘make it work’ with custom alterations and uncomfortable fabrics.”

“At Bridal Babes, we’ve completely redefined that narrative. Curvy women are not exceptions—they are the standard. Every design initiative starts with inclusivity at the core, guided by genuine customer feedback and body diversity. We don’t simply ‘add sizes’ to a collection; we create gowns that prioritize comfort, confidence, and high fashion across all sizes.”

And it’s about more than just dresses—it encompasses representation: “Through our viral content, authentic customer features, and size-inclusive designs, we’re reshaping the narrative of bridesmaid beauty. Finally, the industry is beginning to catch up because representation is not optional—it’s critical. We are proud to lead a movement where every bridesmaid, irrespective of size, feels like the star of the show.”

Explore and Shop at BridalBabes.co for Your Dream Bridal Party!

With bold hues, body-flattering silhouettes, and mix-and-match opportunities, Bridal Babes simplifies the process of coordinating a bridal party that is both fashion-forward and figure-enhancing. They eliminate the uncertainty around styling and ensure every bridesmaid gets to shine.

Ashley and Charles didn’t just design beautiful dresses—they established a brand that represents diverse beauty. The industry is taking notes.

The bottom line? Bridal Babes is the essential bridesmaid brand to know. They have successfully combined inclusivity with style, resulting in a collection that honors every curve, every shade, and every unique story. Whether you’re planning your bridal party or standing in support of another, Bridal Babes has the perfect fit, fabric, and fashion to complement your special occasion.