Bumble is swiping left for the last time.
The dating app will soon be getting rid of its swiping feature altogether, founder and CEO Whitney Wolfe Herd announced.
“We are going to be saying goodbye to the swipe,” she told Axios in an interview published May 7, “and hello to something that I believe is revolutionary for the category.”
In addition to removing the ability to swipe right or left to approve or deny a potential match, Bumble will begin rolling out a new, AI-powered platform in the latter part of the year.
“Our deliberate steps to reset the Bumble member base have meaningfully improved the health of our ecosystem,” Wolfe Herd said in a May 13 statement to E! News. “We’re now focused on activating this higher-quality network by launching a fully reimagined Bumble experience on our rebuilt, AI-enabled platform later this year.”
“This next chapter will deliver a more intuitive, personalized way to connect,” she shared, “and help members move more confidently and quickly to in-person dates.”
