Chemena Kamali is making significant waves as the creative director of Chloé, the iconic French fashion house established by Gaby Aghion in 1952. Since taking over the brand’s creative direction, the German-born designer has successfully elevated Chloé to unprecedented levels of acclaim and popularity. Her journey began with a stunning debut collection that garnered widespread praise, setting a high bar for future endeavors. The latest highlight is the release of the “à la Plage” campaign for the Summer 2025 season, which showcases the designer’s innovative vision. Kamali has enlisted the legendary supermodel Claudia Schiffer to embody this vibrant collection, marking a significant moment in her career by working with renowned photographer David Sims for the very first time. Together with stylist Elodie David Touboul, they ventured to the picturesque South of France to create breathtaking imagery that captures the essence of summer. Schiffer radiates effortless chic throughout the sun-drenched photos, perfectly embodying a modern Brigitte Bardot fantasy.

Claudia Schiffer Embodies Iconic Summer Style in the Chloé “à la Plage” Summer 2025 Campaign

Explore the Exciting Reactions from the FashionSpot Community

“The Chloé women envisioned by Kamali appear to be markedly more seductive and confident than in previous eras. First, we had Rianne van Rompaey, and now this stunning campaign,” remarked forum member fashionsavvvvvy, showcasing the evolving image of the brand.

“I can already envision countless fashionable Scandinavian women in their forties flocking to Chloé to channel their bohemian summer aesthetic. Kudos to Chemena for this bold direction!” praised GivenchyAddict, highlighting the campaign’s broad appeal.

“With Claudia Schiffer on board, everything is bound to be a success,” expressed Gonzalo, emphasizing the supermodel’s undeniable influence in fashion.

Echoing similar sentiments, VogueDisciple93 shared, “What a fantastic campaign! Bravo to everyone involved,” reinforcing the overall positivity surrounding the project.

“Claudia looks absolutely stunning. Those images truly bring me happiness,” commented thiago, underlining the emotional impact of the campaign.

“Chemena Kamali continues to strike the perfect balance in her designs. This campaign is a true delight, and I adore that she chose Claudia Schiffer for this shoot. Claudia looks breathtaking, and David Sims has captured her essence flawlessly. There isn’t a single aspect of this campaign that I dislike,” expressed vogue28, showcasing the excitement and admiration for the campaign.

Discover more captivating moments of Claudia Schiffer from the Chloé Summer 2025 campaign and engage in the ongoing conversation by clicking here.