Swiss Journal of Research in Business and Social Sciences

Celebrity Gossip

Darkest Hair Transformation by Hailey Bieber in Over a Decade


Key Insights

  • Hailey Bieber has changed her hair color to a deep chocolate brown.
  • The transformation was revealed by hairstylist Irinel de León on Instagram.
  • This marks Bieber’s first major hair color change in over ten years.
  • She previously shocked fans with an icy blonde bob in March.

Hailey Bieber is on the rhode to a new look.

After all, the Rhode Beauty founder ditched her signature light brown locks for her darkest hair color in more than ten years. And the transformation came right in time for fall.

Bieber’s trusted hairstylist Irinel de León showed off the model’s autumnal makeover in a September 19 Instagram post, where Bieber debuted her new deep chocolate-colored ‘do as she gave the camera a glossy pout.

Though de León noted she was behind the 29-year-old’s “fresh cut & style,” it was celebrity colorist Matt Rez who took Bieber’s locks from a highlighted brunette to a vampy brown.

But it wouldn’t be the first time that Bieber—mom to Jack, 2, with husband Justin Bieber—has undergone a hair transformation.

After all, she shocked fans with an icy blonde bob in March, seemingly tucking her caramel locks under a wig.

And while she’s made subtle color changes to her hair over the years, the last time her tresses went super dark was in 2015, when she stepped out at the Met Gala in a blue mini dress to emphasize the beauty look.



Here you can find the original article; the photos and images used in our article also come from this source. We are not their authors; they have been used solely for informational purposes with proper attribution to their original source.

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Sarah Parker
Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.