Swiss Journal of Research in Business and Social Sciences

Celebrity Gossip

Hailey Bieber’s Name Removed from Erewhon’s Famous Smoothie


Hailey Bieber
No More Smoothie Sailing At Erewhon

Published November 14, 2025 1:05 PM PST

hailey bieber erewhon smoothie main getty

Happy trails to the Hailey Bieber smoothie … Erewhon has quietly stripped her name from the famous juice drink.

The upscale — and super expensive — grocery chain is no longer hawking a $20 Hailey Bieber Strawberry Glaze Skin Smoothie … it’s now just the Strawberry Glaze Skin Smoothie … and yes, it still costs an Andrew Jackson.

Hailey Biebers Strawberry Glaze erewhon sub getty swipe

Erewhon’s famous smoothie had featured Hailey’s name since 2022 … it was super popular and a status symbol around Los Angeles.

Unclear why Hailey’s name is suddenly gone from the product … but the Los Angeles Times reports multiple Erewhon locations removed her name from their menus, as far back as Oct. 17.

hailey bieber erewhon sub tiktok

The smoothie is made from almond milk, strawberries, sea moss, and vanilla collagen … and it’s marketed as a drink that supports skin care.

Hailey’s branded smoothie debuted in June 2022, and at the time, Erewhon said the smoothie would be around for “a limited time.” Somewhere along the way, the Hailey Bieber smoothie became a staple, but it’s no more.

HB still has a presence at Erewhon … the store is selling Hailey Bieber’s Strawberry Glaze Soft Serve Sundae … it’s about half the price of the smoothie at $10.50.

We reached out to Hailey and Erewhon … so far, no word back.

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Here you can find the original article; the photos and images used in our article also come from this source. We are not their authors; they have been used solely for informational purposes with proper attribution to their original source.

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Sarah Parker
Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.