Following a significant announcement regarding its strategic plan to split into two distinct publicly traded companies, Warner Bros. Discovery has confirmed that HBO Max will continue its ambitious global expansion. The next phase of this rollout will see the platform launching in a variety of countries including Albania, Armenia, Cyprus, Estonia, Georgia, Iceland, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, Malta, and Tajikistan. This initiative is part of HBO Max’s strategy to enhance its global presence and provide premium streaming services to a wider audience.

With these new additions, HBO Max will soon be accessible in a total of 100 markets worldwide. Starting in July, subscribers in these regions can expect a rich library of content featuring acclaimed titles from HBO, Warner Bros. Pictures, DC Studios, and Max Originals. The diverse lineup includes blockbuster hits like A Minecraft Movie, the iconic Harry Potter series, and popular shows like The Last of Us, The White Lotus, The Peacemaker, along with highly anticipated upcoming series such as Task and IT: Welcome to Derry.

The sports programming available on HBO Max will be accessible in select countries, featuring a lineup of prestigious events. Viewers can look forward to watching major tennis tournaments such as the Australian Open, Roland-Garros, The Championships, Wimbledon, and the U.S. Open. Additionally, the platform will showcase cycling’s Grand Tours including the Giro d’Italia, La Vuelta a España, Tour de France, and Tour de France Femmes, as well as major winter sports events, enriching the viewing experience for sports enthusiasts.

As in prior launches across different regions, HBO Max will be available via two subscription plans: a standard option and a premium choice. This flexible pricing model is designed to cater to the diverse needs of viewers, allowing them to choose the plan that best fits their preferences and viewing habits.

“Our ongoing global expansion of HBO Max is a testament to the tremendous momentum we continue to witness for the service,” stated JB Perrette, the CEO and President of Global Streaming & Video Games at Warner Bros. Discovery. This expansion not only reflects the growing demand for high-quality streaming content but also indicates HBO Max’s commitment to becoming a leading player in the international entertainment landscape.

Following the launch in these 12 countries, there are plans to introduce HBO Max to additional markets later this year, with significant launches slated in Germany, Italy, and the U.K. in early next year. Each new market entry further solidifies HBO Max’s position as a premier global destination for top-tier entertainment, showcasing the company’s strategic vision for international growth and consumer engagement.

As of the end of the first quarter of 2025, Warner Bros. Discovery reported a total of 122.3 million streaming subscribers, marking an increase of 5.3 million from the previous quarter. However, the company is currently navigating challenges, including overall business declines and a significant debt nearing $38 billion. In light of these obstacles, it was announced on Monday that Warner Bros. Discovery will separate into two publicly traded entities—one focused on streaming and content production and the other dedicated to traditional television.