Hitsujibungaku, Kyary Pamyu Pamyu and Otoboke Beaver are set to perform at matsuri ‘26: Japanese Music Experience LONDON on Dec. 14 at Outernet Live in London.

The showcase is presented by CEIPA and TOYOTA GROUP’s “MUSIC WAY PROJECT,” an initiative created to bring more Japanese content to audiences worldwide. The project aims to build a path forward with young artists shaping the future of Japanese music and support the music industry’s globalization and sustainable growth. matsuri debuted in Los Angeles in March 2025. The London event is its second edition and its first in Europe; a Bangkok edition is planned for February 2027.

Live Nation’s presale starts Nov. 5 at 10 a.m., followed by the general on-sale on Nov. 6 at 10 a.m. The event day will also feature tsudoi, an industry mixer co-hosted with JETRO.

“I’m so excited to be performing in London again for the first time in a year!” Kyary Pamyu Pamyu said in a statement. “I’m especially looking forward to sharing the stage this time with such a wonderfully diverse group of Japanese female artists, each with their own unique character and style. I’ll give it everything I’ve got to share the magic of Japanese music with everyone in London!”

Otoboke Beaver added: “Hello! We’re OTOBOKE BEAVER from Japan! We’re honored and excited to be asked to play matsuri LONDON. We’re traveling all the way to London especially for this event, and we look forward to seeing everyone there. See you under the mirror ball!”

Event information
matsuri ‘26: Japanese Music Experience LONDON presented by CEIPA × TOYOTA GROUP “MUSIC WAY PROJECT”
Monday, Dec. 14, 2026, 6 p.m.–10 p.m.
Outernet Live, London