Rihanna, a global icon, has a unique challenge when it comes to modeling in seductive lingerie while managing a growing baby bump. Unlike many, she embraces her pregnancy in a way that is both creative and captivating, showcasing her individuality and flair.

On Friday, May 30, the superstar took to her social media platforms to unveil a glimpse of the innovative techniques she utilized to cleverly conceal her pregnancy during the photoshoot for Savage X Fenty’s latest campaign, demonstrating her skill in blending motherhood with her powerful brand.

“It’s me playing ‘hide the baby bump’ the entire shoot!” the megastar humorously captioned the carousel of images, showcasing her array of inventive poses. She cheekily remarked, “Boutta be a cheeky summer” accompanied by playful sun and peach emojis, reflecting her vibrant personality and love for fun.

One captivating image features RiRi with her stomach pressed flat against a wall adorned with stunning, vibrant blue pool tiles. In several other snapshots, she artfully turns her back to the camera, exuding confidence while delivering a series of sultry smizes over her shoulder. However, the mom of two cleverly balances the need to capture frontal shots by leaning back in a stylish plastic chair, skillfully covering her stomach with her right arm while casually draping her opposite leg across her right knee, showcasing both grace and poise.

Naturally, the entrepreneurial mogul took the opportunity to promote the exquisite lingerie she wore during the shoot, stating, “New mosaic floral lace @savagexfenty just dropped!” This not only highlights her entrepreneurial spirit but also serves to connect her audience with her latest product offerings.

Many devoted fans, affectionately known as the Navy, quickly flocked to the comments section to show their love and admiration for their queen. One fan enthusiastically noted, “And the body stay bodying, even if it’s growing another body,” while another humorously stated, “My phone is overheating now.” Others playfully joked about the elusive ninth album from the singer, commenting, “R9 is winning the hide and seek though,” showcasing the playful banter within her fanbase.

Earlier this month, Rihanna proudly announced her third pregnancy alongside her partner A$AP Rocky on the carpet of the 2025 Met Gala, where she confidently showcased her adorable baby bump in a custom-tailored ensemble designed by Marc Jacobs. Since then, she has also delighted fans with the release of “Friend of Mine,” her first single in three years, featured on the Smurfs soundtrack, marking her triumphant return to the music scene.

Discover Rihanna’s playful and innovative photo shoot that cleverly hides her pregnancy while celebrating her style and confidence.