Each year, the Super Bowl attracts tens of millions of viewers, and the excitement for 2025 was no different. It?s not solely the thrilling gameplay or the electrifying halftime performances that draw in such a massive audience; the commercials also play a significant role. This year’s lineup showcased a variety of celebrity endorsements and innovative marketing campaigns from renowned brands like Dunkin?, Ritz, and Uber Eats, captivating viewers with their creativity and star power.
On February 9, during the timeouts and breaks of the 2024-25 NFL season finale, where the Philadelphia Eagles defeated the Kansas City Chiefs with a score of 40-22, numerous companies unveiled their latest big-budget advertisements, vying for the title of your favorite Super Bowl commercial. According to Billboard, the standout ad this year featured Ben Affleck promoting his favorite coffee-and-doughnut brand, Dunkin?, alongside notable figures such as his brother Casey, NFL coach Bill Belichick, comedian Druski, actor Jeremy Strong, and singer Donnie Wahlberg as part of the creative DunKings boy band. Other highlights included Ritz?s engaging campaign featuring Aubrey Plaza and Matt Shannon, Uber Eats? humorous segment with Matthew McConaughey and Charli XCX, and Häagen-Dazs? clever homage to the Fast & Furious franchise.
Among the standout advertisements, Mountain Dew?s Baja Blast commercial, starring Becky G and Seal, was particularly unforgettable. Through a combination of animated visuals and witty lyrical adaptations, Seal transformed into a charming animated seal performing a parody of his own hit song ?Kiss From a Rose.? Additionally, the iconic duo Billy Crystal and Meg Ryan brought back their beloved characters from When Harry Met Sally, recreating the memorable diner scene that fans adore. Pringles also joined the fun, featuring comedic legends Nick Offerman, NBA star James Harden, and Chiefs coach Andy Reid in a humorous tribute to famous mustaches.
For an in-depth analysis of the top commercials from the 2025 Super Bowl, be sure to check out Billboard?s comprehensive ranking. After reviewing the ads, we invite you to share your thoughts by voting for your favorite commercial below.
