The stunning actress, who previously captured the spotlight as a muse for Kanye West, shines in the newest campaign for the wellness gummies. This particular product is part of their enticing “Play” line, designed as an appealing “intimacy aid” tailored specifically for women seeking to enhance their personal experiences.

The advertisement, which premiered on Friday, showcases Fox luxuriating in a bubble bath while engaging in a playful and flirtatious phone conversation with Kourtney Kardashian. During this exchange, Kourtney introduces the new product by delivering a bottle of the enticing gummies to a curious Julia, setting the stage for an intriguing dialogue.

“What on earth did you just send me?” the Uncut Gems actress inquires over the phone, expressing her surprise and intrigue.

“It’s Lemme Play, our new intimacy gummy,” Kourtney elaborates, explaining how this innovative supplement is designed to “increase blood flow” to specific areas of the body, effectively simulating libido and enhancing women’s pleasure during intimate moments.

While much of Kourtney’s explanation is cleverly censored, it is enough to pique Fox’s interest. She candidly mentions that she is “three years out of the game,” having decided to embrace celibacy after her relationship with Kanye West, illustrating her journey and personal choices.

“It’s not about a romance; it’s about circulation,” Kourtney reassures, humorously listing the product’s stimulating effects. “Take responsibly or don’t,” she quips before hanging up on Fox, who, intrigued and amused, pops two gummies into her mouth.

Before long, the supplement begins to showcase its effects, prompting Fox to reach playfully for the showerhead as the advertisement concludes, revealing an exciting release date for Lemme Play, which is set to hit shelves on May 13.

Fans took to the comments section to share their reactions, with many expressing surprise at the collaboration, particularly since Fox had previously dated West following his divorce from Kourtney’s sister, Kim Kardashian.

“So iconic that Kourt is working with Kanye’s ex,” one fan remarked, while another praised the collaboration as “genius marketing,” highlighting the unique dynamics of celebrity partnerships.

“The most iconic collaboration, oh my god,” another fan added, capturing the excitement surrounding this unexpected pairing.

Fox and West had a brief romance in 2022, with the OMG Fashun host sharing details about their relationship and its challenges in her memoir Down the Drain, published in October 2023.

Without directly naming West, Fox described their relationship as a “sick, twisted game,” emphasizing how he dominated their conversations while she mostly listened. She even suggested that she felt used as a “pawn” following his divorce from Kim, shedding light on the complexities of her experience.

West is known for his high-profile relationships and famously married Bianca Censori, although the current status of their union remains unclear, adding another layer of intrigue to his personal life.